Not only is it enough that you show up and write something at all – but there is even an ideal time and place.
I mention it now because as you organize your blogging goals for the upcoming year you might want to consider when and where you spend your time.
I came across the infographic below on the Quicksprout blog by Neil Patel.
It does a great job at visually presenting the best time and day to post on the major social networks.
What Days Are Best?
- According to the infographic:
- Facebook is best on Thursday and Friday
- Twitter is good anyday but weekdays are better for B2B and weekends are best for B2C
- LinkedIn gets maximum exposure on Tuesdays. Wednesdays, and Thursdays
- Pinterest is a Saturday evening activity
- Instagram is good all week long with Mondays being slightly better
- Google+ is best on weekdays
If you think about it – the findings really are no surprise.
Business is in session on weekdays – so social media that caters to businesses (like LinkedIn) are well attended during the week.
Social media that caters to a more consumer oriented following (like Pinterest) is more active on evenings and weekends.
Where Do You Fit In?
Finding your ideal audience is the true test of marketing. You want to post on social media when your ideal customers and fans are hanging out there.
A little “outside of the box” thinking will go far with this theory.
Maybe your ideal clients are B2B – so you post during the weekdays. But you probably have some content that is consumer oriented – a product review, perhaps. Sharing this type of post on Twitter or Pinterest on the weekend might gain you some good website traffic when traditionally your traffic might dip.
Your Social Media Posting Plan
Ironically, as I read the post I was planning out my own social media outline for the upcoming year.
Since I am a one person show, hitting every site every day is too much for me to handle.
If you are in the same situation, picking one or two networks to hit each day on a consistent basis might be the better way to go.
Using Neil’s infographic, I quickly was able to isolate the best times to post and pencil these in on my calendar.
By allocating time to specific social media networks I can accomplish two things:
- All my social media profiles will look fresh and up to date.
- I am allowing myself a little extra time on those days to learn and explore the features of each network and how I can use them to market my business.
How Do You Manage Your Time?
Being social can take up a lot of time.
How do you handle social media marketing without letting it consume you?
One WordPress plugin that I have used in the past is CoSchedule. Not only can you use this to schedule your posts but you can also schedule your social sharing.