In email marketing, there are 2 pages that most people ignore.
It’s a shame, really. Because these pages are prime internet real estate that is being wasted.
What pages, you ask?
The Sign Up Thank You Page
Assuming you are using the double opt in process, when someone signs up for your list, they will be redirected to a page that instructs them to check their email and click the confirmation link.
The thing is – you can change this!
The red arrow in the screenshot below points to a field where you can specify a different URL to send your new subscriber to.
All you need to do is create a page on your own website that says the same thing but differently.
Another option is to create a page on your website that says something like:
Almost there …
A confirmation email is on it’s way to your inbox.
Please check your email and click the link to confirm.
While you are waiting – here is some great content that you might want to explore:
(list your best articles, your podcast, your videos, links to your social profiles, something about you, upcoming events etc.)
Whatever you write, use the page to engage with your new subscriber.
Your goal is to draw that visitor deeper into your site and your brand.
If you use the default page like the one from MailChimp above – your subscriber gets stuck. They can go check their email or they can just close the browser and get on with their day. As you can see, there is not even a link to get them back to your homepage.
The Confirmation “Thank You” Page
This page is also another big missed opportunity.
When someone clicks the confirmation link that they receive via email in the double opt in process – they are redirected to a “Thank You – Your Subscription Has Been Confirmed Page”.
And – you guessed it – in MailChimp the page is once again basic and fairly ugly. (I am using MailChimp to illustrate this example, but most email service providers offer up the same bland fare).
However, you again have the option of entering a custom URL instead – see below:
All you need to do is create a new page on your website and once again include a Yay! So happy to have your here type message.
Include some next steps, highlight your best content, showcase your products, and generally encourage interaction with your new subscriber.
Anything is better than what you see above.
Have You Updated These Pages?
What do these two pages look like in your email marketing process? Are yours updated or not yet?
Have you found a creative way to use this space that is converting well for you?
Do share your experience in the comments below.
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