Your blog homepage is where people land when they come directly to your website.
Believe it or not, they make a lot of decisions in the 2 seconds that they spend there.
As a small business owner, you need to use that online real estate to make a great first impression.
Download Your Copy!
FREE 2019 Printable Calendar
5 Blog Homepage Design Essentials
1. A Clean, Uncluttered Design
It is tempting to pack your blog homepage with everything that you know.
Unfortunately, this will overwhelm your reader.
Most people that land on your homepage already know something about you – so you don't need to use this space to convince them that you are the cat's meow, so to speak.
Think about it – if they come directly to your website homepage – then they were looking for you in particular. They knew your name, the name of your business, or your url. That's how they found you.
The people that don't know you don't generally land on your homepage.
Most likely they were searching for something in Google and clicked through one of the search results. Usually these people land on one of your blog posts.
After reading the post, they might like what you have to say and want to learn more. So they navigate to your homepage.
By the time they get there, they already “know” about your expertise because they have read your content.
More Useful Blogging Tips
- It’s Never Too Late to Start A Blog – This Is How
- Blogging for Beginners FAQ’s
- 5 Places to Find Content Ideas for Your Blog
- 21+ Affiliate Programs You Can Join Right Now to Start Making Money
2. Convey Your Message
Even though you don't need to showcase your knowledge on your homepage – you do need to let your reader know what you are all about.
Even though they read your blog post or have met you – they are coming to your homepage to learn more about what you can do for them.
Read that again: They don't really want to know what you do but rather what you can do FOR THEM.
See the distinction?
Make it short and sweet – let them know who you are, what you do, and who you serve.
If you need help with this – download our Blog Mission Statement Worksheet. It's free and it really will help you to find focus for your website.
3. Give Them a Way to Sign Up
On your homepage make sure that you offer your readers a way to sign up for your email list.
I can't stress this enough.
People come to your homepage because they are looking for you or like what you have to say, they want to learn more about what you can do for them, and now you are just going to let them click away?
Please don't do that!
Give them an option to stay in touch – include an email sign up so they can subscribe to your updates.
If you don't send updates, it's time to get started.
4. Your Contact Information
This is especially key if you have an offline business.
When people look for you in particular, chances are they want to know how to get in touch.
Give them your name, your phone number, and your email address.
Don't hide this behind a contact tab. Include it in as many places as possible – your website header, your footer, and also in a contact tab.
5. Links to Your Own Content
Chances are that there is more to your website than just the homepage.
Make it easy for your readers to find the things that you have to offer.
Don't just link to your “Blog” – link to your categories, your best content, and to pages that describe what you have to offer.
Also, make sure to include a search box. I am constantly amazed that so many sites leave this off.
Make it super easy for your readers to stay on your website and explore.
Recommended Blogging Resources
- BigScoots WordPress Hosting – affordable shared and managed plans available, great customer service
- The Genesis Framework and StudioPress Themes for WordPress
- Restored316 Designs – beautiful feminine WordPress themes that run on Genesis
- PicMonkey Photo Editor – Take the FREE Trial
- Check out all my favorite blogging tools here.
What Can You Add?
Did I miss something? Tell me what elements you think a homepage should include.
Pin this article to your favorite board on Pinterest to refer to later.