I am thrilled that you want to start a blog. It’s a long journey but it can be your business.
The first step of course, is figuring it all out – the technical side of things and then the more subtle “how to get traffic” aspects.
The thing is, when it comes to blogging, there is a lot of advice out there.
The problem is NOT the quality of the advice, in fact much of it is good. The problem is the sheer quantity.
With so many great tips floating around you can easily become overwhelmed with all there is to do. I’ve been there and done that.
So, in the end, I chose to follow a few people whose message really resonated with me the most. These were not necessarily the big names in the game, but rather people that were a few steps ahead of where I happened to be.
How To Choose Your Blogging Expert
What Are Your Goals
To figure out whose advice is best for you – look at your own goals.
If you want to learn about building a nice looking blog – find a blogger who has a visually pleasing site, and who does their own design.
If you want to learn about making money from a blog, find a trusted blogger that has gone from zero to xx dollars.
You get the idea.
Proven Track Record
We all want to learn from the best. But in this case, the people you choose to follow do not necessarily have to be the most well known gurus.
Here’s the kicker – find someone
- who is where you want to be within the next year or two
- who got there using methods that you can reasonably replicate
I have spent many hours trying to learn from people that were just too far ahead of where I could get with my resources.
If the blogging expert has a team working for him/her or spends a lot of time traveling – well, as much as I’d like to, I am not at the point that I can do that yet.
It’s not necessarily about the money either. To me time is also valuable – and in this case, I mean time with my family. I am not ready to sacrifice this to pursue my business goals, yet.
So, my blogging expert would be someone that is crushing it as a primarily one person show.
Don’t Confuse Internet Marketers with Bloggers
This one is a biggie.
There are a lot of successful people that specialize in internet marketing. They also have blogs.
But, much of their profits come from paid ads, webinars, and other social interactions. This, of course, is fine – and in fact, you may also use these techniques to generate traffic.
But, those techniques are not “blogging” in the true sense.
My point is that your expert will be someone that uses the techniques that you want to use or already use.
Topic Is Important
Following people with experience in your niche is also valuable.
If you are a food blogger, take your advice from other successful food bloggers. If you are DIY blogger then gravitate towards those peeps.
How accessible do you need your blogging expert to be?
A few years ago, I paid a lot of money to enroll in a coaching program for my business. I needed some guidance and direction.
While the community and group coaching sessions were great, I had very limited access to the main coach.
What I needed at that point in time was not what I got.
Make sure that the person you follow is offering you the right amount of interaction that you need.
There is free information, there are online/self-study training courses, there is group training, and there is one to one coaching.
Choose the one that is right for your learning style.
Who Are Your Experts?
Have you found someone that has been invaluable to your business? How did you find your expert and why did you choose them? Let us know in the comments below.
One of my favorite blogging experts is Michelle Schroeder-Gardner of Making Sense of Affiliate Marketing.
The information that she offers in her course has helped me tremendously in boosting my affiliate marketing income. And, even though she is a big name in the business, she is so accessible through the private Facebook group for the course and over email.