Happy New Year! Even though January 1st is pretty much just another day – I love that it is a symbol of new beginnings.
It is the perfect time to make a fresh start.
This year I have a lot of goals for myself, my blog, my home and family, etc. But I know that if I take on too much I won’t accomplish anything.
So, today I am putting pen to paper and mapping it all out.
If you are a fan of Michael Hyatt – like I am, then you might be interested in his new book that is launching tomorrow called Your Best Year Ever.
Appropriate, don’t you think?
If you don’t want ho hum results in 2018, then you need a game plan.
My Top 5 Blogging Goals for 2018
More Blog Traffic
Ok – let’s be realistic. Who doesn’t want more blog traffic? This has been one of my blogging goals since I started blogging.
But honestly, I never really planned out how I was going to make it happen.
Recently, I have been tossing around a few ideas based on what I have seen work for other people. And I think I will work on building traffic through 3 avenues:
- Search Engine Optimization (SEO), and
- Posting more often
Recently, Jennifer Maker, a DIY blogger, sent an email with details of a sort of experiment that she did in December.
I don’t remember the specifics but essentially, she created a new project daily throughout the month and wrote a post about each one.
Apparently, this strategy was very successful. Her traffic went up and her subscriber numbers also increased.
Interestingly, she said that she was afraid that her goal of posting daily was a little lofty (I think we can all agree with that one). But once she got started, she was kind of on a roll. It actually became easier for her to write and create the content.
I haven’t yet decided how often I will post in 2018 – that is an assignment for today but it will definitely be more often than in 2017.
Increase Affiliate Income
Affiliate marketing is a big part of how I make money online with my blog.
My numbers for the second half of 2017 was amazing for me. But in all transparency, I am still not generating a full time income.
I know my income from affiliate marketing will increase as my traffic increases (back to goal number one) but I also know that my efforts could be better.
This past year I have taken two affiliate marketing courses:
- Making Sense of Affiliate Marketing (Michelle – the author of this course makes over $100,000 every month from her blog) and
- Affiliate Marketing for Bloggers (Tasha – the author of this course blogs about DIY home decor projects and does very well through affiliate marketing)
Both of these courses outline many strategies that I have not implemented yet. So, one of my blogging goals is to create an affiliate marketing plan for each one of my affiliate relationships. The idea is to evaluate each one for relevancy and then promote consistently.
Part of the problem is staying organized. Once you join a lot of affiliate programs it is easy to lose track of your affiliate links and your affiliate dashboards. I have always used the Pretty Link Pro WordPress plugin to help me track my affiliate links.
But recently, I have started using Trello (a fantastic tool to keep you organized!) to keep track of all the information surrounding each affiliate program that I am a member of.
More Consistent Email Communication
It may sound melodramatic, but email is the bane of my existence.
According to Vocabulary.com this means
The noun bane refers to anything that is a cause of harm, ruin, or death. But we often use it for things that aren’t that bad, just feel like it.
Maybe it is not that bad but …
The thing with email is that I often feel like I am bothering people.
So, imagine my surprise when I received an email from one of my readers who scolded me nicely for not emailing enough.
One of my blogging goals for 2018 is to revamp (or actually create) a consistent email strategy.
Create My Own Product
It is TIME, ladies and gentlemen.
I have kept this blogging goal on the back burner for far too long.
And I even have a subscription to my favorite course platform – Teachable.com. Sheesh!
- Sign ups are open now – you can sign up here
- Class begins January 15, 2018 (it feels really weird to write that year)
- The class is free for everyone – not just ConvertKit users
Related: Are Your Blogging Goals Backwards?
No. I am not talking about dating.
Life is so busy that I honestly blog in a bubble.
My approach to building relationships with other bloggers is very inconsistent.
In my opinion, the jury is out on the effectiveness of blog commenting in terms of getting traffic to your website.
But the value in building relationships is not always measurable by the numbers.
There are intangible benefits, things that help you in ways you can’t see. You can
- find a mentor or become a mentor
- build a network or mastermind group
- enter into a joint venture
- break away from the isolation of blogging and have some actual human interaction – imagine that!
So, one of my blogging goals is to find ways to connect with other bloggers both online and offline (finding a local group or perhaps attending at least one blogging conference).
What Are Your Blogging Goals for 2018?
Do share in the comments below.