While I was there, I met another parent who was dropping off her youngest child.
Faced with an “empty nest” in the Fall – she was looking for a business that she could create from home.
Blogging was on her radar – but she had more questions than answers and was trying to wrap her head around the whole business model.
Of course, I could talk about blogging for hours!
Blogging for business is all about sharing your knowledge with the rest of the world, building relationships, and making money while having fun.
Sharing Your Knowledge
In it’s purest form, blogging is about sharing your knowledge with the rest of the world. You write posts about what you know, your thoughts, and your feelings.
At this level, a blog is a personal journal.
And the experts will tell you that your blog doesn’t have much of a chance of turning into a steady income if it is a personal journal.
But the better approach is to pick a topic or a theme that you are knowledgeable about and center your blog around that subject.
You can certainly branch out as your blog grows, but in the beginning a tightly focused blog will gain you more traction.
What is Your Mission Statement?
Every business should have a mission statement – and your blog is no different.
When you know what direction your blog is going in, it is far easier to create content on a regular basis.
When I first started blogging, I operated in a vacuum.
I thought that all I needed to do was write. And truth be told, I lacked the confidence to put myself out there and meet other bloggers. Falling victim to the “everyone else knows so much more than me syndrome” really got in the way of my progress.
What I learned was that you need to build relationships with other people to succeed.
Just like any other business you want to work with other bloggers, your readers, brands, advertisers, and companies. This builds your own personal brand and gives your business credibility with both real people and with search engines. There are many ways to build relationships including social media
- outreach and
- offline networking.
The number of choices can be overwhelming. It is easy to be very busy and get nowhere. So, creating a focused strategy is how successful bloggers manage their time and effort.
Monetizing Your Blog
To create a business from your blog, it needs to make money.
Unfortunately, this can sometimes be a slow process.
First, you share your knowledge by creating content.
Then you get the word out there by building relationships.
And finally, as your traffic grows, you can start to monetize your blog. There are many ways to make money from a blog. But the techniques most people use, especially in the beginning are:advertising networks
- affiliate marketing
- sponsored posts
- selling products and services
The Bird’s Eye View of Blogging
This bird’s eye view walks you through the process of blogging at a very high level. You decide on a blog topic based on what you know, how much you love writing about it, can be monetized, and whether you have an audience that is interested.
Don’t let the mechanics of actually setting up a website scare you, especially if you don’t consider yourself to be a technical person. There is a learning curve – but as a business owner, that should be expected.
Once you have a viable topic, you start building your email list and creating content.
You begin to build strategic relationships that will help you grow your business.
As your traffic grows, you start to monetize.
It might sound easy, but it’s not. You have to put in the work to get the results.
If you are intrigued by making money from a blog, start working on your blog mission statement by downloading the worksheet.
What is Your Biggest Challenge?
Are you already a blogger? What has been your biggest challenge. Tell us in the comments below.
Disclosure: This post contains affiliate links which means that if you click a link in this article and purchase something, I may make a small commission at NO cost to you.