You may have heard of something called BoardBooster Looping in your search for the right Pinterest Scheduler.
Bloggers that use BoardBooster often swear by this awesome feature.
But if you aren't familiar with the lingo, then it might be hard to wrap your head around how looping works.
I will explain what BoardBooster looping is, how to set up looping, and what drawbacks you might want to look for.
BoardBooster Looping: What It Does
To use BoardBooster looping you will need to have a BoardBooster account. If you don't have one already you can click here to grab a free trial of 500 pins.
The concept of looping is simple: when you set up one of your boards to loop, BoardBooster will take your oldest pin and re-pin it to the same board.
This process breathes new life into your old pins and keeps them from getting forgotten at the bottom of your boards.
You also have a range of options to choose from when you set looping up so you can customize things like:
- how often to loop
- what domains you want to loop from
- whether you want to delete duplicate pins
- and whose pins you want to loop.
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Why Should You Use BoardBooster Looping
BoardBooster looping can save you tons of time because it automatically reshares your old content.
If you use this feature, you won't need to remember to revive old posts or manually create spreadsheets to manage all of your pins.
How to Set Up BoardBooster Looping
You set up BoardBooster Looping by going to the Looping option under pinning tools.
The following screenshot gives you a little peek into my own looping set up:
To set up looping, click on the dark pink "Add Boards" option in the upper right hand corner.
You can choose one or many of your boards to loop.
Initially, it may be easiest to set them up in bulk. But remember that when you do this, in the next step - the settings that you choose will apply to all the boards that you set up in bulk.
This is fine. You can always edit the settings for each board individually once they are set up.
Once you choose your board or boards to loop you will come to the settings set up options.
BoardBooster Looping Settings Options
This will bring up a settings menu that looks like this:
Let's go through each item separately.
The first option that you see is called "Status".
This gives you the ability to pause your board from looping.
Believe me, you will want to use this option from time to time as you fine tune your looping schedule.
The next three options are where you tell BoardBooster how often to loop a pin on your board.
This is a key component of your looping strategy and it will vary for each one of your boards.
Keep this in mind:
For boards where you pin a lot of your own content - your looping frequency should be higher.
And for boards in categories that you don't create much of your own content for, your looping frequency will be lower.
Useful Pinterest Resources
Time to Pin and Random Delay
If you are a control freak, you can designate the exact time that you want BoardBooster to loop your pin.
You can also add something called a "Random Delay" to this time.
A random delay gives BoardBooster permission to loop a pin within a set number of hours of your time to pin.
Personally, I don't obsess over the exact time - I would rather my pins be spaced randomly. So I give BoardBooster a free reign of 24 hours from the time to pin.
Pin Selection Method
There are 3 options for you to choose from under Pin Selection Method:
- Chronological, oldest to newest
- Chronological, newest to oldest, or
I always choose - chronological, oldest to newest. The purpose of BoardBooster looping, to me, is to refresh my oldest pins so that is why I use this setting.
Aspect Ratio Filter
You can choose
- tall pins only, or
- Tall or Square
I leave this option set to "Disabled".
This is because I only use BoardBooster looping to loop my own pins and those from my domain (I cover these in the next few settings below).
Generally, I pin tall pins - but occasionally I will pin images with other aspect rations from my own posts if I see that they are gaining traction on Pinterest. This can happen if somebody else pinned one of the images from my posts.
Pin Owner Filter
In your BoardBooster looping settings, the Pin Owner filter refers to the person who saved the pins to your Pinterest board.
If you are the only pinner on your board then obviously this would by you.
But, if your board is or was once a group board, then other people may have added pins to the board as well.
I always choose the "Use Only My Pins" option to cover my bases.
Note that this DOES NOT refer to the domain that the pins were saved from.
BoardBooster looping can save you tons of time because it automatically re-shares your old content.
Include Only Pins From Domains
This is the option in BoardBooster looping where you select the domains of the pins that you want to loop.
I set this up to be Pins from my domain only.
If you blog on multiple domains you would list them here.
You could add other people's domains if that is part of your Pinterest strategy - especially if you are using BoardBooster looping on a group board that you own.
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Automatic deduplication is a fancy way of saying "delete duplicate pins".
When BoardBooster loops a pin, it basically creates a duplicate pin on your Pinterest Board.
To keep your boards from getting cluttered up with duplicates, you have the option to enable Automatic Deduplication.
The next five options are all related to this BoardBooster looping setting.
First, you can enable Automatic Deduplication.
Next, in the Run Deduplication setting you can tell BoardBooster how long to wait before deleting the duplicate pin. When the time is up, BoardBooster will automatically compare the repins on the two duplicates and delete the one with the lowest amount of repins.
However, if either of the duplicate pins have gone viral or generated comments, then you can tell BoardBooster to keep both instances using the last 3 options.
The Downside of BoardBooster Looping
I will mention to you here what I see as a drawback, but my list is by no means comprehensive.
You will have to determine for yourself what the downside to BoardBooster Looping could be for your specific situation.
Related Article: 10 Insanely Helpful Pinterest Tools
Too Many Duplicate Pins
When you use BoardBooster looping, you do face the risk of spamming your own boards with too many of your own pins.
This is common and should even out as you tweak your settings - but you do have to stay on top of it.
I mentioned earlier that the Frequency of Looping setting is very important.
For example, I have a board that contains only one of my own pins from my domain - because I don't blog about the topic often. The board also has a handful of pins from other domains that I have pinned there.
If I were to set up BoardBooster Looping to re-pin 1 of my pins from my domain per day on this board - I would end up spamming my own board.
BoardBooster would post my single pin every. single. day.
Instead, I set up looping to run once every 30 days on this particular board.
You Risk Deleting Your Original Pin
When you add a pin to Pinterest, you want it to gain strength over time.
This is why you continually re-pin that original pin.
The automatic deduplication feature, if enabled, will delete your less popular pin, which could be your original pin.
I could totally be overthinking this, but to be safe I pin my original pins to a few specific boards and DO NOT set up BoardBooster looping on these.
Does Pinterest Like BoardBooster?
There is much discussion about this out there. But BoardBooster is not on Pinterest's list of official marketing partners.
Keep that in mind if you choose to use BoardBooster.
What Is Your BoardBooster Looping Strategy?
Do share in the comments below.
Also, please take a minute to connect with me on Pinterest here.