Pinterest has the potential to drive huge amounts of traffic to your blog. To make it happen, people need to see your pins.
You can pin things manually but if you are tight on time, you probably will want to use a Pinterest scheduler.
BoardBooster is shutting down as of June 27, 2018
A good BoardBooster alternative is Tailwind.
There is a Tailwind looping feature that is currently in beta testing. Hopefully that will be open to all soon.
This BoardBooster review should help you decide if BoardBooster is the right Pinterest tool for you.
When I first started focusing on the Pinterest social media platform for my blog, I quickly realized that I needed a scheduler.
I tried many different Pinterest tools but avoided BoardBooster because I read that it was not "officially" approved by Pinterest. I like to do things by the book.
Well, that turned out to be a costly mistake in terms of time wasted.
I have put BoardBooster through the paces this past month.
The amount of time that I have saved on Pinterest by using BoardBooster has allowed me to focus my efforts on creating more content for my blog.
Overall my traffic from Pinterest has increased, too.
I will walk you through the different time-saving features in this BoardBooster review.
HOW DOES BOARDBOOSTER WORK?
To be honest, I also shied away from BoardBooster in the beginning because I really couldn't wrap my head around how it works.
It's actually quite easy. But there are a lot of features to learn about.
The basic premise of BoardBooster is you can save time on Pinterest by setting up your pins to cycle out to all your boards and your group boards repeatedly.
Basically, you spend a little time up front to create an implement your strategy.
You can literally let BoardBooster run on autopilot after your initial setup.
One caveat - I feel that it is important to be present on Pinterest manually and use BoardBooster to assist you, not replace you.
A BoardBooster Overview
Let's start with a high level view of the service.
When you first log into BoardBooster, you will see a few menu items across the top.
- Pinning Tools
- Maintenance Tools
- Account, and
Most of what you will use to get started with BoardBooster will be under the Pinning Tools option.
Right now BoardBooster has 4 Pinning Tools:
- Looping, and
Useful Pinterest Resources
- Tailwind – another Pinterest scheduler
- HauteStock – beautiful feminine stock photos
- StoryBlocks – another place to find relevant stock photos
- PicMonkey – an easy to use online photo editor for creating pinnable images
- Stencil – another awesome online photo editor
- Simple Pin Masterclass – an excellent Pinterest course for learning the basics
- Pinteresting Strategies – an eBook on manual pinning techniques
- Pinterest Improvement Master Plan – advanced pinning techniques
How Do BoardBooster Campaigns Work?
There are two types of BoardBooster campaigns:
- Random Campaigns, and
- Scheduled Campaigns.
Random Campaigns in BoardBooster
With a random campaign you can designate a set of source boards or a collection of source pins and also a set of target boards.
Using the settings for a random campaign you can instruct BoardBooster to randomly select pins from your source boards and pin them to your target boards for an indefinite period of time.
Here is an example of how you can use a random campaign:
Collect a bunch of your popular pins abut a single topic on a secret board, then use a random campaign to pin from this secret board to all of your group boards that focus on that topic.
Use Random Campaigns To Save Time
I use BoardBooster random campaigns to save me time on Pinterest in this way:
First, I have a set of my own boards that revolve around a particular topic that contain ONLY MY OWN pins. These boards become my source boards.
Second, I find a set of my group boards that revolve around the same topic these are my target boards.
I set up a random campaign to pin from my source boards to my target boards.
This way I consistently post pins to my group boards. Once I set this up it will continue to run indefinitely.
Scheduled Campaigns in BoardBooster
Scheduled campaigns in BoardBooster work differently than random campaigns.
With scheduled campaigns you post to a set of boards from a secret board on a schedule that you determine.
Once a pin cycles through all of the boards that you designate it can either be deleted from your secret board or just remain there, inactive.
This can be a good way to seed out new pins to all of your own boards but I don't generally use scheduled campaigns in BoardBooster.
How Does the BoardBooster Scheduler Work?
The BoardBooster Scheduler is a unique feature (don't confuse this feature with Scheduled Campaigns discussed above).
This is how it works.
When you set up one of your Pinterest boards in the scheduler, BoardBooster will create a secret board with the same name (except it will have a "-" in front of the name so you know it is your secret board).
You can then add pins to the secret board and BoardBooster will drip them out to the corresponding public board over time. When it gets to the end of all of the pins on your secret board, it can either start over or just delete the pin after it is posted based on your settings.
How The Scheduler Can Save You Time
If you only want to work on Pinterest once a week or month, etc. then you can do all your pinning for the month in one session.
Simply add all the pins from other people that you want to go out through the week to your secret boards in one sitting.
Set these pins to auto delete after posting. And you are done.
Personally, I do not use the Scheduler at all.
I find all of the secret boards that the BoardBooster Scheduler creates to be rather annoying.
I prefer to manually pin other people's pins - but I do hop onto Pinterest for a few minutes daily to do this.
For my own pins, I prefer to use the BoardBooster feature called Looping.
What is BoardBooster Looping?
Looping in BoardBooster is a feature where BoardBooster will take an old pin from one of your boards and pin it again to the same board.
You can set this up to pin only pins from your site and not the pins from other people that you post on your boards.
In the Looping settings you can set up how many pins per day or week that you want to Loop. You can also tell BoardBooster if you want to delete the less popular of the two pins - so you don't end up with lots of duplicate pins on your boards.
This is feature that I use a lot.
Related Article: How to Use BoardBooster Looping
How Looping Can Save You Time
Because Looping reposts your own old pins, it keeps them fresh.
I post the original pin manually to my boards and let BoardBooster take it from there.
This saves time because I never have to remember to go back and re-share old pins.
What Are BoardBooster Tribes?
Tribes are a relatively new feature and I am not going to get into them in too much detail in this BoardBooster Review.
If you really want to dive in with these both of the following articles should help:
- BoardBooster Tribes - Are They Worth the Cost?
- BoardBooster Tribes Review - The Good, The Bad, and The Ugly
The short version is this.
You can join an open BoardBooster Tribe and upload pins to that Tribe.
Tribes are democratic in nature, so Tribe members must vote to accept you into the Tribe. As a Tribe member all you have to do is vote - BoardBooster will do the accepting or rejecting automatically when a majority is reached.
In the settings you designate which one of your boards you want to post Tribe pins to.
BoardBooster will automatically post pins from your Tribe members to your designated board. It will also post your pins to your Tribe members boards.
In theory, this is a great way to fill your boards with relevant pins and to also get your pins seen by a wider audience.
The downside is that people abuse the system. Many spam or low quality Pinterest accounts try to join Tribes and post lots of affiliate and 3rd party pins. If you post too many spam pins to your Pinterest boards, your Pinterest account could get suspended.
It is really up to the Tribe members to take voting seriously and be strict about who to approve to join the Tribe.
Tailwind vs Boardbooster
Tailwind is another popular Pinterest scheduler.
People often wonder about the features of Tailwind vs Boardbooster.
I have found Tailwind to be really good for scheduling other people's pins and also for the analytics reports.
But when it comes to saving time on consistently posting your own content, I feel that BoardBooster is the winner.
The Looping and Random Campaigns features in BoardBooster allow you to set up your system and then let it run on autopilot.
With Tailwind, you can set up board groups and schedule your pins to cycle through these, but when the pin reaches the end of the cycle it does not start over again.
Another thing is that Tailwind creates a new pin every time it posts for you. It does not repin your original pin.
This is an important distinction because to make a pin stronger, you want the original pin to get the most exposure.
If you can swing the cost of both services then you can benefit from the strengths of each platform.
But if I had to choose just one in the battle of Tailwind vs BoardBooster - I personally would go with BoardBooster until I could afford both.
Do You Use BoardBooster?
If you haven't made the jump into BoardBooster yet, I hope this BoardBooster review has given you some insights into how it works and how it can save you time.
I primarily use the Random Campaigns and Looping features combined with manual pinning to run my Pinterest account.
There are many different Pinterest strategies for using BoardBooster. The important thing is to find the system that works for you.