With so many free WordPress themes out there – why choose the Genesis Theme for WordPress?
It is tempting, especially when you are starting a new blog to just put up any old theme and get started blogging.
Unfortunately all themes are not created equal, and you really do get what you pay for.
The Genesis theme by Studiopress is what is called a premium theme.
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Which means you pay for it.
There are other first class premium themes available – but Genesis has a few advantages over the others.
You Can Rely on It's Strong Reputation
First up is reputation.
The Genesis Framework for WordPress is offered and supported by the folks at StudioPress which is now WPEngine.
Both companies have been around for a long time and have become trusted names on the blogging front.
They are known for great customer service and a strong knowledge of all things WordPress.
The Genesis Theme for WordPress is SEO Optimized
One of the biggest advantages of the Genesis theme is that it is SEO optimized.
I really don't like that term because the term SEO (search engine optimization) brings up images of sleazy, let's beat the system gimmicks.
That is NOT what this is.
In this regard SEO is a reference to the lightweight coding that will be running under the hood of your blog.
You want a your website to load quickly and you want the search engine spiders to be able to read your site easily.
To that end, the coding has to be accurate and efficient. That is what Genesis offers.
Related Post: SEO Basics for Bloggers
It Has HTML 5 Responsive Designs
Honestly, my technical knowledge is limited in this regard. But what I do know is that HTML 5 seems to be the standard of the future.
These designs load well on different size browsers.
So, when your readers view your site on an iPhone screen, or an iPad – they have a good user experience, which is what you want them to have.
The Genesis Theme for WordPress has HTML 5 built in.
You Can Choose From Many Child Themes
The Genesis Theme for WordPress is actually referred to as a framework.
It contains the nuts and bolts of your site.
However, by itself – it's not very pretty.
Most blogs that run on the Genesis framework also sport what is called a child theme.
A child theme makes the site look nice. But a child theme cannot run on it's own. You install it on top of the Genesis framework.
Because the Genesis theme controls the nuts and bolts of your site, you can easily the look of your site by installing a new child theme.
So, your blog could change it's clothes every day.
However, although it is easy to do – if you further customize a child theme using CSS, those customizations will be lost if you change your child theme.
StudioPress has a huge collection of child themes to choose from and Restored316 Designs has really pretty WordPress themes that run on Genesis. (I use the Sprinkle Pro theme from Restored316 on this site.)
Get Great Customer Support
Unless you are a WordPress whiz, you will likely run into theme related issues/questions somewhere along your blogging journey.
StudioPress offers you unlimited support when you purchase the Genesis Theme for WordPress.
It's a nice peace of mind.
Also, with your one purchase you are eligible for discounts on future purchases of child themes or on the kitchen sink “I want all the child themes” package.
Not only that, you can install the theme on as many sites as you want. So, if you have more than one blog, or if you are a webmaster and manage client sites – you can install it there too.
It Is Easy to Customize
There are a few widgets that are unique to Genesis that you can add to your site.
You can also easily choose a different layout for each post or page on your site.
Related: How to Install Genesis for WordPress
You Will Need WordPress Hosting
To run the Genesis Framework for WordPress, you need to have self-hosted WordPress.
Which means you need a WordPress hosting account.
I have two personal favorite WordPress hosts:
BlueHost has great starter WordPress hosting packages.
Big Scoots, on the other hand, offers affordable managed WordPress hosting.
If you don't want to deal with cPanel and the technical back end of your hosting account then this is worth a look.
Did You Know that Genesis is Included in Hosting by WPEngine?
Recently StudioPress was acquired by WPEngine.
The happy result of that merger is that now all hosting accounts on WPEngine include the Genesis Framework and the StudioPress child themes.
How great is that?
Because I am an affiliate I have a little WPEngine coupon to share with you today – simply CLICK HERE TO save 20% off your first payment – or get 4 months free on an annual subscription!
Related: Blogging Tools That I Use
You Can Tell – I'm A Fan
As you can probably tell I am a fan of the Genesis Theme for WordPress.
I have used it for years and use it on this site.
It is a solid choice for your blog and your business that offers an SEO optimized user experience, many child themes that are easy to customize, and great support.
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