You need to make it super simple for your Facebook friends (as well as others that come across your Facebook personal profile) to find your business if you want more eyeballs on your business.
Because your Facebook friends are people that already know, like, and trust you. The are already “warmed up”. They are the ones that are most likely to like your Facebook business page, visit your website, connect with you on other social platforms, share your stuff, and want more information about what you do.
They call them Facebook FANS for a reason.
Why This is Important
Love it or hate it – most of us are on Facebook.
In fact, to have a Facebook business page, you must first have a Facebook personal profile.
On your personal profile – you have a lot of friends. These are usually real friends or family – or people that you have met, networked with, or otherwise welcomed into your fold.
At some point in time, your Facebook friends may want to learn more about what you do professionally. They might even want to visit your Facebook Business page to give it a Like or visit you on your website.
Here is a hypothetical order of events:
- Facebook friend sees interesting post by you or about you in their personal timeline
- Facebook friend clicks through to your personal profile page
- Facebook friend sees your business info and finds your Facebook business page and boosts your business OR
- Facebook friend does not and moves on
I cannot tell you how many times I have clicked onto someone’s personal profile and had to leave Facebook and Google them just to find their business.
Come on – Don’t make your personal Facebook friends Google you!
Because many of them won’t. (Don’t take offense either – they just don’t have the time, energy, or attention span to do so.)
Do these people really want business?
Okay – I know that I am being harsh. In all honesty, these entrepreneurs probably have no idea that they are making things so difficult for their potential customers and clients.
How Your Personal Facebook Profile Should Look
Let me illustrate this for you visually.
Here is a screenshot of my personal Facebook profile – I am viewing it as the “Public” would see it:
You can see that if someone looks me up (either a friend or someone that I have not friended) they can immediately see where to find me on social (Facebook and otherwise) as well as at my website.
If you are an entrepreneur and your personal Facebook profile does not look like this – then you should update it quickly.
You can also see that I don’t share much personal info with the “Public”. But I do make sure that someone that needs to connect with me on a professional level can find me and get in touch.
How To Add Your Website and Social Profiles to Your Personal Facebook Page
Adding your website and social profiles to your personal Facebook page is really easy.
When you hover over the intro section in your own personal profile – you will see a little pen icon show up to the right of each section.
Click on one of these pens and it will take you to the About tab (or alternatively you can click into the About tab and edit from there.
Keep in mind that even in the about section, you will need to hover your pointer to the right of each item (see screenshot below) for the “edit” link to show up.
Also, the little globe link gives you the option to make this information public, private, or share only with friends.
I prefer the “public” option – so anyone can find my website and social profiles. In this case, the point is to be “social”.
Take A Look At Your Facebook Personal Profile
While you are on this subject – take a quick look at your own Facebook personal profile. You may be surprised at what you find.
Share your first reaction with us in the comments below. This is a no judgment zone. 😉
Rule of Thumb
Remember that your goal as an entrepreneur is to expand the reach of your brand.
You can’t do it all yourself – you need your raving Facebook fans to help you.
So, make it easy for them.
Provide links to your website, your Facebook business page, and all of your social profiles on your personal Facebook profile.
Make it super simple for people to find your business.