CoSchedule social media templates are amazing for allowing bloggers to be more authentic with their social media marketing. I am blown away by the power and the possibilities.
By the end of last year, I was becoming very frustrated with my own social media efforts. As a solo blogger, I know that I need to use automation to get my posts out there on social media.
But the method I was using left my Twitter feed looking like an RSS feed of my website. And my efforts to organize what I already posted versus new content were falling flat.
My social media schedule was a mess and felt very robotic. And truth be told, my engagement levels were way down.
For the new year, one of my first blogging goals was to make a change.
I have always been fascinated with CoSchedule because it has both an editorial calendar and a social sharing platform baked right in. In fact, I have taken their free trial twice – but could never really wrap my head around it.
The social sharing part seemed like a lot of work compared to a “set it and forget it” option. Plus, the price tag is enough that if you are going to jump in you need to commit to making it work for your blog.
But I knew this year had to be different for my social media marketing and I had a gut feeling that CoSchedule had the answer.
So, I signed up for the Solo Marketing Plan. I chose this level because of the ability to use the CoSchedule Social Media Templates.
CoSchedule Social Media Templates
Conceptually, I knew that CoSchedule social media templates would be powerful. But I didn’t really see the possibilities until I created my first one. By writing this post, I am hoping to share this vision with you – so that you can better understand the things you can accomplish for your blog with CoSchedule.
What are Social Media Templates in CoSchedule?
So, what are these social media templates that I speak of?
In CoSchedule, you can randomly create a one-off social media share of one of your posts to a variety of your social media profiles.
You can link up your:
- Facebook business page
- Personal Facebook profile
- Twitter profile
- Pinterest profile
- LinkedIn profile
- Google Plus (through an integration with Buffer) and
- Instagram profile
But doing these one-off social shares is ineffective. It will be incredibly authentic but you will spend hours each and every day composing social shares. As a blogger, you can’t afford that kind of time.
To solve this problem, CoSchedule has made it easy for you to automate your social media marketing while still being authentic.
The CoSchedule social media templates are a series of social shares that you can set up to share your blog posts over time.
The flexibility is so great that it made it hard for me to grasp the concept. But when you have that Aha! moment, it is amazing.
Starting from Scratch
Basically, your social media template starts with a blank slate. So you have to think ahead as to how you want to share every new blog post over time.
For me to harness the power of CoSchedule, I knew that one of the first things I would have to do is create a social media template for sharing a new blog post.
So, yesterday, I put on my thinking hat and took a stab at my very first template. (To use CoSchedule effectively, you will need to set time aside to build it into what you need it to be.)
In CoSchedule a social media template is a series of social shares that you can apply to a certain type of content – in this case a new blog post.
Setting Up the Helpers and Images
In CoSchedule, Helpers and Images are basically empty shells that you set up for a variety of titles and images.
Whenever you write a new post, you apply the social media template and fill in the empty shells with information that is unique to your new post.
For example, my empty shells might include:
- Title 1
- Title 2
- Interesting fact
- Controversial Statement
- Pinterest Image
- Facebook Image
- Instagram Image
Setting Up the Sequence
The second part of setting up CoSchedule social media templates involves creating your sharing sequence.
Here you select when you want a social message to post (ie – at time of post, 1 hour after, 2 days after, etc), and what shells to use in that post.
An example from one of the CoSchedule social media templates that I created yesterday include:
- Same day – Share image to Pinterest using pin description and pin image
- Same day – Share image to Twitter using title and permalink and twitter image
- Same day – Share image to FB and Google Plus using Question and permalink with fb-image
- Same day – Share link to LinkedIn using title and and permalink with fb-image
- Day 1: Share to Pinterest Board xxxxx
- Day 2: Share to Twitter with Controversial Statement and Twitter Image
- and so on and so forth
Huge Affiliate Marketing Opportunity
As I set up my CoSchedule social media templates, my mind started churning with possibilities.
One of the ways that I make money from my blog is through affiliate marketing.
One of the things that I learned through the Making Sense of Affiliate Marketing course is that you need to present affiliate offers to your audience repeatedly.
People don’t see every social message that you write – so you have to put it out there again and again.
But no one wants to be that sleazeball that posts the same thing a thousand times, right? Decent affiliate marketers have a hard time finding the sweet spot between posting too much and not enough.
Well, with CoSchedule social media templates you can create a template using a variety of images and messages to go out over the period of a launch or just drip out at regular intervals throughout the year.
Your messages can be varied enough so as to not bombard people, yet often enough to be effective.
Try CoSchedule for Yourself
If you are starting to see what CoSchedule can do for your business and your blog – I encourage you to take it for a spin.
I haven’t even touched on all the features that CoSchedule has to offer, so when you do sign up for that trial, make sure that you allow yourself time every day to learn about what it can do for you.
If the price tag seems hefty, they do offer you 50% off of your first year subscription if you write a review.
And hopefully by year 2 CoSchedule will have helped you make enough money from your blog to not only renew your plan but to upgrade too. 😉
Do You Use CoSchedule?
If you use CoSchedule on your blog – tell us about your favorite feature in the comments below.