I think we've all heard that guest posting is a great way to build your blog audience.
It definitely has a few advantages:
- By writing on someone else's blog, you gain exposure to their audience.
- Typically you will also get a backlink for your blog, which is great for search engine optimization (SEO for short).
- If you are the host, then you get content for your own site.
But there are drawbacks to guest posting, too.
- It takes a long time to write a quality guest post and you are probably torn between posting the content on your own blog or writing for someone else.
- As a potential host, you have to evaluate and decide if the “guest” is genuine or just looking for a backlink.
- As a host, you have to proofread the post and confirm that there are no image copyright issues with the photos or create your own.
Because of the work involved, I find that I do very little guest posting or guest hosting (if that is a thing).
So I was really excited to come across this free resource: The New Blogger's Guide to Guest Posting.
Now, don't be fooled just because it says “New Blogger's”. This guide is actually helpful to ALL bloggers, no matter how long you have been blogging.
Your Guest Posting Questions Answered
In the New Blogger's Guide to Guest Posting, Ruth Soukup (the author) answers questions like:
- How to make guest posting a win/win for all parties involved.
- When, in your blogging journey, should you start guest posting?
- Steps to take before you pitch a guest post.
- Who you should pitch your guest post to. And,
- As a host – who you should accept posts from.
A Great Example of Guest Posting
I have seen good guest posts and bad guest posts on various blogs that I read
But recently I came across an excellent example. It really made me sit back and say wow! – so I want to share it with you.
Tasha Agruso who blogs at Designer Trapped in a Lawyer's Body, recently posted this article titled Kitchen Makeover Secrets That Will Save You Money (see screenshot below).
Since I am deep in the middle of my own kitchen renovation, I landed here looking for flooring ideas of all things.
At first, I didn't even realize that this was a guest post (written by Lory at DesignThusiasm).
The article is filled with helpful information and photos that are so useful to anyone that is thinking about remodeling their own kitchen. It isn't filled with tons of links or fluffy, shallow information.
As I read through the article, I slowly began to realize that this was actually a guest post (it does say that at the beginning of the article but I think I scrolled right past that part at first).
Honestly, I just couldn't believe that someone wrote such a detailed and informative article for a blog that wasn't their own.
But when I got to the end, I realized that Tasha and Lory had done something really clever.
Here is a screenshot of a navigation type section at the end of the guest post:
Each one of the images and links leads to related articles on Lory's site that discuss each phase of her kitchen renovation in even more detail.
The guest post that Lory wrote for Tasha was a summary of all the different pieces.
I found myself flipping back and forth between the two sites quite a bit. This increases the pageviews for both bloggers. A definite guest posting win/win.
Your Guest Posting Goals
When you write or host a guest post – this is your ultimate goal.
You want to provide great content to the readers so that they feel compelled to visit the author's blog as well as stay on the host blog.
Get the Free Guest Posting Download
I encourage you to download the free New Blogger's Guide to Guest Posting.
Use the information in the guide to come up with your own guest posting strategy and create your own win/wins.