Today, I just want to share some important news about MailerLite.
I recently received an email from them stating that they are going to be increasing their prices and changing their plans beginning on January 1, 2019.
So, what does this mean for you as a blogger?
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I would say that you should take a few minutes to examine your email marketing strategy before the year ends.
What is Mailerlite?
Let’s start here, if you are not familiar.
So, MailerLite is an email service provider that you can use to send email newsletters, announcements, and other business information out to your subscribers.
All bloggers should be building an email list for many reasons – I explain email marketing basics in this article, so I won’t get into the details here.
But you do need an email service provider to make it happen.
MailerLite has been a good choice for beginner bloggers for a few reasons:
- It has powerful automation and segmentation tools and
- It had a very generous free level – which, let’s face it – when you are first starting out, controlling costs is very important
- and, the cost of the paid plans was very reasonable
What Is Changing?
According to their announcement (you can read it on the MailerLite blog here), MailerLite will continue to offer a free plan, but the features will now be limited:
FREE accounts will no longer receive 24/7 live chat customer support, newsletter templates, auto-resend or delivery by time zone functionality.
In addition, their pricing tiers will change.
In my opinion, it will continue to be a good value, but the pricing will be more on par with their competitors, like ConvertKit.
How To Lock In Current Pricing
At this time, MailerLite is offering to lock in current pricing for all customers on paid plans as of January 1, 2019.
This current pricing will apply even if you upgrade your plan in the future as you gain subscribers.
Again, in my opinion, the current pricing structure (especially if you pay annually) is a very reasonable price.
Remember, I don’t work for MailerLite (though I am an affiliate) and I don’t have any control over their policies, I am just sharing information that I know at this time.
MailerLite Features That I Like
Some of the features that I like at MailerLite are:
- email automation – very useful if you want to send out a sequence of emails – like a welcome sequence.
- list segmentation – you can create segment your lists based on interests or other unique identifiers.
- drag and drop email editor – I like using blocks to build my emails and the finished email looks very clean and nice
Comparison To Other Email Service Providers
There are many, many email service providers out there – and I am certainly not familiar with all of them.
Bloggers love ConvertKit because of how easy it is to tag your subscribers and segment your lists. However, they do not offer a free pricing tier, so they can be a little expensive for beginner bloggers.
MailChimp, on the other hand, does have a generous free level.
However, building automated sequences and segmenting your list is not as intuitive as ConvertKit and MailerLite. I also, personally, don’t like their forms builder and actually use Thrive Leads to build all my forms and integrate with whichever email service provider that I want to use.
That said, MailChimp has added a lot of new automation features this past year and is definitely much improved over years past.
Should You Upgrade to a Paid Plan?
At this point, you are probably wondering if you should upgrade to a paid plan at MailerLite.
I can’t make that decision for you, but I can give you some food for thought.
1. Do you have an email service provider that you like?
If you answer yes this then maybe you don’t want to change a good thing. Switching providers is relatively easy but at the same time it isn’t.
There are always issues when you move and you lose the stats history that you have with your current provider.
2. Are you currently on the MailerLite free plan?
If you answer yes, then ask yourself whether you actually use the free plan or not.
Maybe you should at least take a look at the plan tiers and features – both old and new.
Then take a look at some of the other email service providers out there and the plans and pricing that they offer.
Make a list. Add your pros and cons. And then make a decision as to whether you should upgrade.
3. What can you afford?
Everyone’s budget is different but the current MailerLite pricing for up to 2500 subscribers paid annually (as of today) works out to about $7 per month.
Is it worth it to you to pay right now to lock in the price and keep your options open?
If you don’t want to commit to a year, the current monthly pricing for up to 2500 is $10 per month paid monthly. The pricing for this same tier will go up to $15 per month come January 2019.
Create a Blog Plan for 2019
It is always good to create a roadmap for your blog and business for the new year.
If you create a budget by mapping out your projected income and your anticipated expenses, it might help you to decide whether you should upgrade to a paid MailerLite plan before the end of 2018.
Food for thought.
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