Is Tailwind worth the cost? I think so. Today I will explain why I stopped using Tailwind and why I went back.
With all the costs of starting a blog, you are probably wondering if the Tailwind App for Pinterest is worth investing in.
I don't blame you.
You have limited dollars, so you want to spend your money on blogging services that give you a good return.
It used to be a no brainer because Pinterest would send a lot of traffic to your blog, so automating your pins made a lot of sense.
But there have been a lot of changes over at Pinterest lately.
In fact Pinterest now recommends pinning the same pin less often.
So do you really need a pin scheduler? Or should you just manage with manual pinning?
Let's take a closer look.
Second, Tailwind offers two services - Pinterest scheduling and Instagram scheduling.
I only use the Tailwind App for Pinterest, not Instagram - so that is what I will cover here today.
Step 1: Does Pinterest Make Sense for Your Blog?
Before you can decide whether Tailwind is worth it - you need to make a judgment as to whether using Pinterest is a good thing for your blog.
The Benefits of Using Pinterest for Your Blog
Even though the Pinterest algorithm has changed, this social media platform still has the potential to drive traffic to your blog.
All it takes is one viral pin to pull in a traffic spike.
There are other benefits of using Pinterest besides generating traffic for your blog. These include:
If you do any sponsored posts, potential partners like to see an active presence on all social profiles
Possible SEO Benefits
It's not an official thing, but theory has it that Google pays attention to posts that do well on Pinterest and this may give those posts a little SEO boost
I'm not really sure how to describe this, so I will go with Blogging Fame.
When you are present on Pinterest you start to move in circles with other bloggers.
They see your pins and become familiar with your avatar and your content.
The trickle down effect is that they may
- repin your content on Pinterest,
- share your content on other social media platforms,
- include your posts in round-ups on their sites,
- consider you for future collaborations.
The Downside of Using Pinterest
There are some downsides to using Pinterest as well.
Pins Take A Long Time to Create
For me, creating pins is my least favorite blogging activity.
They take a long time to create - especially if you take your own blog photography.
You could hire it out - but I create my own pins using a variety of other services:
You could even try Pinterest's own photo editing tools.
The bottom line is that it just takes time.
Not All Blog Niches Do Well On Pinterest
In my experience, blog niches that are more visual do better on Pinterest.
Topics like home decor, food and recipes, fashion and DIY all seem to do great as long as the photography is decent.
But more business-like topics are just not as popular.
Again, that is my experience and if your blog is not that visual but does great on Pinterest - I would love to hear about it! So, please leave a comment below.
Will Pinterest Be a Part of Your Blogging Strategy?
Now that you have considered the pros and cons of using Pinterest for your blog -tell me, does being on this social media platform make sense for you?
If you answered yes - then let's look and see if Tailwind is worth it for you.
Step 2: Are You Organized Enough to Pin Manually?
At this point you have decided to use Pinterest for your blog.
So, your next decision is whether or not to schedule your pins or pin manually.
Both options are good ones.
This is where most people will tell you that the differentiating factor is your time.
But I don't think that should be your first concern.
My question to you is - are you organized enough to pin manually?
When I stopped using Tailwind, I stopped sharing a lot my own pins because I forgot about them.
Many of my blog posts contain multiple images.
For my recipes, organization posts, and DIY projects I take a lot of pictures.
I can pin each one of these photos to different boards over a long period of time.
Doing this manually was overwhelming which is why I returned to Tailwind.
However, most of my posts about blogging have only one single pinnable image.
Pinning manually for these posts is much easier.
In her course Pinteresting Strategies, author and blogger Carly Campbell talks about how to set up a manual pinning strategy.
If you decide that manual pinning is right for you then I suggest that you create a strategy to continuously share your content.
If you decided that manual pinning is right for you - you can stop reading here.
However, if you want to be on Pinterest and don't want to pin manually, then you still need to figure out if Tailwind is worth it for you.
Step 3: How Can You Automate Your Pinning?
So, we are at the point where you know you want to use a Pinterest scheduler.
Now, you have to decide which one.
Before you even consider a particular scheduler, you should make sure that it is on Pinterest's official list of approved partners.
Using a partner that is not approved can have dire consequences.
For example, a lot of bloggers used to use a service called BoardBooster to schedule their pins.
They put a lot of time and effort into setting up elaborate loops and pinning schedules.
To be fair, it was a useful service but it was NOT Pinterest approved.
Eventually Pinterest disallowed the service altogether for technical reasons - something to do with API calls and login process, etc.
All those bloggers had to basically start from scratch with a different service like Tailwind (which is Pinterest approved).
Benefits of Using Tailwind
I particularly like the Tailwind App for ONE main reason ... board lists.
Tailwind Board Lists
One big advantage that Tailwind has over other Pinterest Schedulers is something called Board lists.
Using this tool, you can create a group of boards - based on whatever criteria you like.
Then you can take a pin and schedule it to drip out to all the boards in a particular list over a long period of time.
Now you don't have to revisit that pin until it completes the cycle.
Other Tailwind Features
In addition to board lists, Tailwind does have some other features that may appeal to you.
If you really want to be more hands off with your pins, you could use the Tailwind Looping feature.
All you need to do is add a pin to a loop - which is a group of similar boards.
Tailwind will then post your pin at regular intervals to all the boards in the loop - basically forever or until you remove the pin from the loop.
Another way to get your pins more exposure is to use the Tribes feature in Tailwind.
Basically, you join a Tribe - which is a group of Pinners that pin about a common subject.
You share their pins and they share yours.
Tailwind also offers more data on your boards and pins than standard Pinterest Analytics.
If you really like to dig into the details, you might find this to be useful.
Step 4: Consider Your Available Time
Now it's time to think about the time you have available to spend on Pinterest.
With manual pinning you will have to go on Pinterest daily to share your pins.
With a scheduler like Tailwind, you can set up all your pins for the week in one session.
What I Decided Was Best for Me
I, too, grappled with the question - is Tailwind worth it?
My traffic from Pinterest was on the downslide, so a few months ago when my Tailwind subscription came up for renewal, I let it expire.
And I tried to do the manual pinning thing.
I organized all my posts in Trello (an app to help keep you organized) and attempted to keep up with which posts to pin on a daily basis.
At the end of the day, manual pinning did NOT work well for me.
Regardless of my traffic from Pinterest, I knew that I wanted to be active over there.
I also could not keep up with pushing out new pins and older pins consistently through manual pinning.
My process became very disorganized and I felt that I had no control.
So I went running back to Tailwind and the sense of relief that I feel is huge.
Is Tailwind Worth It for You?
Have you tried Tailwind? What do you think?
Leave a comment with your insights below.