Good news for MailChimp users – MailChimp is now including email automations in the free level.
MailChimp has always been a solid email service provider for new bloggers because of their very generous free level of service – up to 2,000 subscribers (at the time of this writing).
I know I started with them.
And I liked MailChimp because I found it very easy to craft good looking emails.
But, the more you use something – the more you get to know it’s pros and cons.
It is a relationship after all.
And one of the Cons of Mailchimp was that they did not include Automations in their free level.
But those days are gone.
This week, Mailchimp announced that Automations are now included in Free.
What This Means for You
As a new blogger, this means that you can step up your blogging game right out of the gate if you use MailChimp.
What are Email Automations?
Basically, an email automation is a series of emails that are sent automatically to your email list.
This automation can be triggered by a number of different events.
A typical event would be when someone first signs up for your list.
When someone signs up to your email list, you will want to send them a welcome email right away followed by a short sequence of introductory emails.
You don’t want to do this manually – it would be near impossible.
So, an automation can do the work for you.
What Email Service Providers Include Automations?
Most email service providers offer a feature similar to MailChimp Automations (although they may call it something different). However, not many include this for free.
In fact, the only three services that I know of (there may be more out there) that include Automations for their free levels are:
- MailChimp (up to 2,000 subscribers),
- MailerLite (up to 1,000 subscribers), and
- Drip (up to 100 subscribers)
So, how do you choose?
How to Evaluate Email Service Providers
Every email marketing service provider is different.
Each one offers their own unique ways to segment or tag your subscribers.
In fact, each one even has a different way of counting a subscriber.
If the email service provider offers a free level or a free trial, take advantage of it.
Make sure you have the time to put the service through the paces. Take special note of the features for
- managing your subscribers,
- sending emails to your subscribers, and
- the reports and data that are available to you for each email that you send.
Email Marketing Features that You Probably Need
Most bloggers need the following features from their email service providers:
- The ability to have subscribers on more than one list – without being charged double.
- Tagging or segmenting subscribers based on behaviors
Let’s face it.
Email marketing has evolved.
You Should Not Be Sending the Same Email to Everyone
Gone are the days where you can send out a weekly summary of your blog posts to your entire list and check email off your list.
Your readers want a more personalized experience than that.
And it is hard to get it right.
But tagging and automations are two features that can help you make it happen.
Especially if you are a one person show.
What About ConvertKit?
If you have been blogging for any length of time, you have probably heard about ConvertKit.
This email marketing service was built with bloggers in mind and makes it simple to create automations (which they call sequences).
The thing is, there is no free level – but they do offer a 30-day money back guarantee.
You can read my ConvertKit Review here.
Will You Be Giving MailChimp a Try?
Now that MailChimp offers automations in their free level – will you be giving them a try?
I am notoriously fickle when it comes to email service providers and have bounced around quite a bit.
Currently, I am with MailerLite and love the level of service they provide.
However, I use MailChimp for a client and have found it to be easy to use.
Leave a comment below and tell us about your favorite email service.