If you have been following along here – you know that I am a huge fan of the MailerLite email marketing service.
It is great on a number of levels – but it continues to get even better.
This week they came out with a new feature: the countdown timer.
A countdown timer is a huge tool for bloggers and email marketers. This simple little element builds urgency into your emails which can convert someone from “slightly interested” to “customer”.
But sadly, most email services don’t include an easy way for you to include one of these timers in your own email marketing campaigns.
MailerLite just made it happen.
Why MailerLite is Perfect for New Bloggers
If you have not yet signed up for an email marketing service – I suggest that you take a look at MailerLite.
It is a great choice for new bloggers for many reasons:
- There is a generous FREE level – up to 1000 subscribers
- Automations are included in the free level
- Customer support is also included in the free level – and it is quite excellent, I might add
- Creating nice looking email campaigns is easy using their drag and drop email builder,
- and now, there is a countdown timer module in the drag and drop builder.
Why You Need a Countdown Timer
As bloggers, we are all pretty familiar with why we need an email service.
But a countdown timer – what is that all about?
Imagine This Scenario
Have you ever received an email that included an offer that you were somewhat interested in? Perhaps you were on the road when the email came in – away from your desk.
So, you thought – “I’ll revisit this later.”
But later never comes – and you miss the deal.
I’ve been there. Done that.
What If That Email Included a Countdown Timer?
Now imagine that the same email had a countdown timer in it. A visual reminder that the offer would expire in mere hours.
You may have been more likely to remember – because of that visual cue that communicated urgency.
As an email marketer – this one little tool can result in more sales. As a consumer, this one little tool can keep you from missing an offer that you really want.
Proof that A Countdown Timer Really Works
I am not a natural at sales and I hate to come off being pushy, so I tend to listen to advice from people that I respect and admire when it comes to marketing techniques.
One such company is Ultimate Bundles – I am sure you have heard me talk about them quite a bit. They put together these “bundles” of digital products that revolve around a particular topic several times throughout the year.
They provide amazing free training materials to their affiliates (if you are not an Ultimate Bundles affiliate, you can sign up to become one here).
One of the marketing tools that they have had great success with is …
You guessed it! A countdown timer for email.
And with the new countdown timer from MailerLite, you don’t have to go embedding any code in your email etc.
It Is So Easy To Use
Including a countdown timer in your email campaigns using MailerLite is soooo easy.
I have included a few screenshots below showing you how simple it is to drag a timer into the body of your email and customize the look of it, too.
What’s that you say?
You Already Have An Email Marketing Service?
Well, remember – MailerLite is free for the first 1000 subscribers, so you can always set up an account and play around with the features to see what you think.
Import a portion of your list and send out a small campaign.
The only thing that I wish for in MailerLite is tags. This functionality is in development and is due out any day. But it’s not here yet.
So, if you must have tags – then give ConvertKit a try (also quite awesome).
But you won’t get a countdown timer. 😉