With Black Friday behind us – I want to know, did you feel like you received too many marketing emails this season?
Someone in one of my Facebook groups mentioned that she was overwhelmed with marketing emails and even unsubscribed from 6 lists over the weekend.
That got me thinking since I am on both sides of the coin – a marketer and a consumer.
Ultimately, I felt that even though I received a ton of marketing emails, I landed a good bit of loot at quite a discount, and I learned a few marketing lessons.
So I’m not complaining.
Too Many Marketing Emails
It feels funny to be writing this article because I do internet marketing for my business too.
Personally, I know that I don’t send enough marketing emails.
On the inside I think that most of us don’t want to annoy people. We want to be liked. If people unsubscribe, it’s like a slap in the face.
But it is proven that repetition gets results.
A Good Learning Experience
I get way too much email.
A few weeks ago I bought the Genius Blogger Toolkit that I told you about.
That bundle included about 60 eBooks and courses from experts in the blogging industry.
As I logged into each course, I also wound up on several email lists.
During Black Friday week, many of these bloggers were promoting the same deals in their emails to me.
Even though I already knew about the deals, I found that I learned a lot by scanning many of these emails.
How Other People Market
It was helpful for me to see how some successful bloggers present this information to their email lists.
How did they compose the email? How did they modify the swipe copy?
Each email about the same deal was a learning experience. A lesson in email marketing, if you will.
A Few Gems
Even though, many of the emails I received were “hawking” the same programs, there were a few diamonds in the rough.
Ironically, I recently subscribed to someone new and almost deleted his emails without reading them.
But somehow, I decided to open one and I am so glad that I did.
He mentioned a few deals that I did not know about to services that I have had my eye on for quite some time.
In fact I even picked up KingSumo for Giveaways.
I had not even heard of KingSumo before – but since I am hosting my first giveaway at the end of this week, it was perfect.
At the end of the day, I know that sending out marketing emails work.
Personally, I only share offers with my email list that I really believe in.
And I have found that people from my email list do buy after they hear about a product a few times.
I know that I also tend to buy on the email recommendation of someone that I follow.
The trick is to find the right balance.
What Do You Think?
Do you feel that people send too many marketing emails? Or do you expect more sales emails at this time of year?
Do you appreciate hearing about deals on products or services that you might not otherwise have known about?
Please let me know in the comments below.
Disclosure: This post contains affiliate links which means that if you click a link in this article and purchase something, I may make a small commission at NO cost to you.