Is your blog a hot mess? Are you having a hard time figuring out how to organize your blog content in a way that showcases what you are all about?
Even if you blog about a lot of different topics, there IS a way to bring all of your content under one umbrella that makes sense to your reader.
You just have to take the traditional advice and think differently.
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Let me explain.
Your goal is to create a solid blog content structure that will:
- help your readers find your stuff
- tell the search engines what you are all about and
- make your blog infinitely more useful to YOU as you create promotions and new content.
The standard advice is to use categories to divide up your posts.
But that is only half the battle.
Download the Worksheet
In fact, to help you figure out how to organize your blog – we are going to do a little hands-on exercise.
To start – click here to download this FREE resource – The Blog Structure Blueprint and print out 2 copies.
First, use the OLD WAY of Thinking
The first thing we are going to do is fill out one of the copies of the Blog Structure Blueprint using the old, traditional way of thinking.
You will see that the worksheet has you create categories and subcategories for your blog content.
So – go ahead – if you have an existing blog, look at the posts that you already have written and list out relevant categories and subcategories.
If you are a beginner blogger then take a stab at creating a blog structure based on the categories that you plan to write about.
I'll wait while you finish … 😉
Now take a look at your completed worksheet.
I'll bet that you have created nice buckets describing the nature of your content – sort of like a library.
It is common to take a look at what you write about and divide it up into categories.
Beauty, fashion, recipes, DIY, home decor, exercise – you just split everything up according to what it is and slap it into your menu bar.
Basically, you are saying this is everything that I have and this is where you can find it.
But when you organize your blog this way, you have no common thread.
People land on your site and they can't figure out what you are all about.
It's About What You Offer NOT What You Have
When you first complete the Blog Structure Blueprint – you will have a tendency to be very linear and black and white about it.
That is the traditional way of thinking.
Now, I want you to look at your content and think differently.
Instead of defining your content by what it is, I want you to think about what it does.
For the next part of this exercise, I want you to take the second copy of your Blog Structure Blueprint and create categories that show off the things that you offer to your reader.
The thing to remember is this – you don't have to change your content, you have to change the way that you organize it.
Create Categories That Make Sense To Your Reader
Do you need an example?
In my example above, let's say that you are actually have a Beauty and Fashion blog.
You write articles about the categories that I mentioned earlier:
- Home decor,
- Exercise, etc.
But these are boring. They don't entice your reader. And they certainly don't tell your reader what you can do for them.
Instead you could offer categories like these in your menu bar:
- and maybe a Life by Design catch all category
All of your exercise and recipe articles would show up in your Wellness category.
The home decor and DIY articles would be in Life by Design.
Isn't That Too Simplistic?
Yes and no.
In WordPress, blog categories and sub-categories can get confusing.
You can have parent categories and child categories and tags and, well, there are dozens of ways to organize your blog.
Over the years I have come to the conclusion that simpler is better.
You may want to show your readers all the amazing categories that you write about – but it becomes overwhelming.
Your top menu bar should be simple and to the point, with just a few choices.
So, this is how I do it.
In the Blog Structure Blueprint, you will see spaces for categories and subcategories.
On the front end – which is the blog that readers see – I put my main categories in my top menu bar. I typically keep this to four or five categories tops.
On the back end in WordPress, I actually have those boring categories from the first example in addition to my main categories.
When I fill out the Blog Structure Blueprint, these boring categories are the “subcategories” to my main categories.
So, in our example, I would have Wellness as a top level category and Exercise, Recipes, Self Care, etc as “subcategories” to Wellness.
An Important Distinction
I don't create parent categories and child categories (except for recipes which is something I set up a long time ago and don't want to change).
Every one of my categories is a top level category.
Every Post Gets a Main Category and A SubCategory
When I create a new Exercise post for example – I would put this new post in both my Wellness category and my Exercise category.
This way, it would show up when people click on the Wellness option in my menu bar.
But I would also have the option to link to my Exercise category any time I want.
Look At Other Blogs In Your Niche
As you organize your blog, you should take a look at other blogs in your niche.
Take note of what their menu bars look like and also jot down your thoughts on how easy the site is to navigate.
When you land on their sites, what is your first impression? What are they doing that you like and what could be done differently?
To Organize Your Blog, Think Differently
To organize your blog, you need to make your purpose clear to your reader. The best way to do this is by creating categories that showcase what you have to offer.
Don't forget to download your copy of the Blog Structure Blueprint here.
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