What are your blogging goals for the new year?
Blogging goals? Seriously?
Yup. If you want to grow your business online then you need to have a few of these in place.
For those of us with offline businesses it is easy to make the website an afterthought.
But that is a mistake. Your website is your online front office. It needs to look lived in and updated. With the right TLC it should turn into a lead generator.
As with anything, when it comes to setting goals – the more specific you get, the better it is.
A blog is no exception.
Everyone, of course, will have different goals depending on where they are currently and where they want to be.
Evaluate Where You Are and Where You Want To Be
The first step is to spell out some reasonable long term expectations for your website.
By the end of the year what would you like to gain through your website? More traffic? More clients? More exposure?
The second step in setting blogging goals to evaluate where you are now.
What are you doing right now that will make your expectations a reality?
Is it working?
What can you do differently to help you achieve your blogging goals faster?
What tools can you implement to help you? Podcasts? A member library? A more active social media presence?
The third step is to create an action plan to make it happen.
The thing about growing your website is that everything is a learning experience. And that takes time and money.
In other words – just like New Year’s Resolutions, you can’t implement them all at once.
The best approach is to focus on one thing at a time.
For example, my goals include:
- Blogging regularly
- Commenting regularly on other blogs
- Offering an ecourse
- Writing an ebook
- Creating a member library
Just to name a few …
And of course this is all in addition to growing, marketing, and servicing the offline part of my business.
Each and every one of those goals involves it’s own time commitment and cost.
Order of Importance
Once you have your list figure out the one thing that is most important to you.
That is your January goal.
For me, blogging regularly tops my list.
Fresh content for my website is great for both human readers and the search engines. So that needs to be my focus.
Set Mini Goals
I could just stop there. But then I would be playing a constant game of catch up.
Let’s face it – life can get in the way of blogging.
The only way to resolve that is to create a backlog of posts.
For January, if I set a mini blogging goal of writing 2 posts every weekday and publishing 3 posts per week then I will have 28 posts ready and waiting at the beginning of February.
At that time I can shift my focus to another big item on my list and create a set of mini goals to make it happen.
In this manner I will avoid that awful feeling of overwhelm that causes so many people to give up.
Sure I can tackle another task in January but blogging regularly is my first priority. If my two posts for the day are not written, then I really should not be doing anything else until those are done.
What Are Your Blogging Goals?
What goals have you set for your website this year?
What is your plan to make it happen?