A wise woman once told me to take imperfect action.
Don’t wait for perfection because it will never happen.
As entrepreneurs we want everything to be just so. Our businesses are an extension of who we are.
We really need to get over ourselves – just sayin’.
Look back to when you started your business or your job. Were you perfect then?
Look forward about 10 years – will your future self look back to this exact moment in time and see perfection?
Are you a parent? Were you a perfect parent on the day your child was born – or have you made some mistakes along the way?
You get the idea.
Don’t Wait for Perfection
Perfection is relative – and you can’t wait for it. That is why you started your business, that is why you became a parent, and that is why you do so much of what you do every day.
So, tell me this – are you not starting a website because you are waiting for all the pieces to fall into place?
I think I can read your mind – you don’t have the time, the money, or the technical skills to make your blog or website look “perfect”.
Lucky for you – it doesn’t need to be.
According to HubSpot –
Companies that blog get 55% more web traffic & 70% more leads than those that don’t.
Don’t you want a piece of that for your business?
The time for starting a website is NOW.
Advantages to Starting A Website – Yesterday
There are many advantages to getting started sooner than later:
- If you don’t already own your domain – you want to grab it before someone else does. (and what good is a domain without a website?)
- By getting your site up and running – you will start to “age” your domain. The longer you website has been in existence and in good standing with the search engines – the more brownie points you get. (Meaning that an aged domain can be better for SEO).
- Your business will have a home online – when people search specifically for YOU, they will now find you.
- As you start to add new content – you begin to establish yourself as an expert in your field.
- We all learn by doing. The only way you will learn how to blog is by blogging. The technical skills will come.
In Case You Don’t Believe Me
A friend of mine, Valerie Hall Little, is the owner of Intandem Productivity.
She is not a full-time “blogger”. In fact, she is a productivity expert that happens to blog a few times per month for her business.
Recently, Time.com found her blog and as a result, they quoted her as an expert in this article about cleaning up your computer to make it run more efficiently.
Wowzaaa! I am so happy for her.
Not only can she use that article as part of her portfolio to add authority and credibility to her business, but the link from such a high authority site will also help her SEO.
All because of her blogging.
Your Website Does Not Need To Be Perfect
I hate to break it to you – but many of those gorgeous, beautiful, image heavy websites that you might be coveting – have no traffic.
You do need to have a good looking website (so you don’t scare people away) – but you can accomplish that with a clean, premium theme (like some of these at StudioPress) and some minimal customizations.
I use WordPress because it is search engine optimized and highly customizable. As your traffic grows you can then develop the overall look of your site further.
Or, if WordPress is not for you, pick a different alternative – but just get started.
Get Good Hosting
If you choose self-hosted WordPress then SiteGround Hosting offers affordable, managed WordPress hosting plans that include a free domain.
I could not believe how easy it was to do the install. (I even wrote a SiteGround WordPress tutorial here.)
As for WordPress themes – I use the Genesis Framework with the StudioPress child themes.
It Is Time For You To Take Imperfect Action
If you are waiting for the perfect time for starting a website – it won’t come.
Get online today, so you can buy your domain, start aging your site, set up your home online, establish yourself as an expert, and start learning the technical skills you need to keep that forward motion.
Are You Online Yet?
Tell us about your online situation in the comments below.
Are you waiting to start a website? Do you have one that you don’t really use? Or do you have a wonderful site that you are looking to grow?