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Sweet Suite 2018 – A Sneak Peek at the Hottest Holiday Toys

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This past week I attended Sweet Suite 2018 in New York City. This amazing event for influencers was hosted by The Toy Insider and billed as the Biggest Night of Play.

Sweet Suite 2018 - A Sneak Peak at the Hottest Holiday Toys

It was my second time attending and was so much fun.

Last year it was part of Blogger Bash – a conference for bloggers.

So, why am I telling you all this?

My reasons for sharing are twofold.

First …

The TOYS – The Amazing TOYS

The best thing about Sweet Suite is that you get a glimpse into the upcoming holiday season.

making slime at Sweet Suite

You get to see what's hot, network with top toy companies, and bring all that knowledge back to your blog to share with your readers.

I learned that:

  • educational toys are the THING this year – STEM is where it's at!
  • toys with an element of surprise are where it's at
  • collectibles are super popular with the kids, and
  • “squishy” is everywhere and so addicting.

Not only did we get to play with all the toys at Sweet Suite, they also send us a fantastic collection of SWAG to review.

Squishy Toys at Sweet Suite

So, over the next few weeks, I will bring you some hands on experience with some of the seasons hottest toys as well as some great gift guides, if you want to get a jump on your holiday shopping.

But in the meantime … here's a sneak peek!

Related Posts:

A Sneak Peek at the Hottest Holiday Toys

When it comes to who's who – there was quite an impressive list of exhibitors at Sweet Suite. Here is a partial list of the toy companies and what they are offering for the holiday season:

The Second Reason

As a blogger, I have to say that attending conferences is really important.

You get to network with brands and other bloggers PLUS conferences get you out from behind your computer.

I enjoyed attending the Toy Insider's Sweet Suite 2018. For one night I get to be a kid again.

What can be better than that?

Sweet Suite 2018 loot

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Linda Samuels

Wednesday 19th of December 2018

It sounds like a colorful, intense, and fun show. I have fond memories of going to FAO Schwartz in NYC with my mom to see and play with all of the toys. One of my favorite is of going down the two story slide with my mom. It wasn’t a buying fest, but more of a fun way to play together.

Neena Nandagopal

Thursday 20th of December 2018

Hi Linda, It was a lot of fun. Similarly, I took my daughter with me to the event and had such a fun time spending the day in New York with her. While the toys were amazing they were secondary.

Happy Holidays!

Janet Barclay

Monday 17th of December 2018

What a fun event that must have been!

I love the way you listed the toys alphabetically - that's the organizer in you!

Neena Nandagopal

Tuesday 18th of December 2018

Hi Janet, I never thought of it that way! I guess I just can't help myself. ;-)