For bloggers, Pinterest can be a fruitful source of blog traffic. But it can also be a huge drain on time.
The Tailwind app solves this problem by giving you the ability to schedule Pins.
I use the Tailwind App and find that it has many strong features that go beyond just the scheduling of Pins.
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This is what the Tailwind App Can Do For You
The Tailwind App includes tools that you can use to:
- Schedule pins (obviously).
- Analyze the performance of your Pinterest account.
- Connect with Tribes of like-minded pinners that help to share your Pins.
- Follow the sites of your favorite bloggers to repin their stuff.
Let’s start with this:
The Tailwind App Makes It Easy to Schedule Pins
Pinterest can be like a black hole when it comes to your time.
Seriously, you can’t help but get lost in there with all of the new ideas that there are to discover.
Using a scheduler is the only way to make sure that you are able to share content without spending the whole day on Pinterest.
The Tailwind app makes it easy for you to drip out your own content and mix it up with content from other Pinners.
The best part?
You can also schedule content directly from within Pinterest to Tailwind.
How to Use Tailwind to Schedule Pins
- Sign up for a Tailwind Account —–> Click here to sign up for Tailwind.
- Install the Tailwind browser extension (Chrome, Firefox, or Safari).
- Navigate to the websites with images that you want to schedule and click on the Tailwind browser extension.
- Save the images that you want to Pin as drafts and then go into your Tailwind dashboard to schedule them.
Now, I know that this might sound confusing, especially if you are not familiar with the interface.
So, the following video does a good job of explaining the Tailwind App basics. It goes over how to schedule Pins and also how to set the optimal times to share Pins.
All of that is fine and dandy, but ….
More Pinterest Articles:
- How Does Pinterest Work
- Tailwind App Is A Good BoardBooster Alternative
- 10 Pinterest Tools to Help You Grow Your Business
- How to Remove Pinterest Board Covers
How to Measure Your Results Using the Tailwind App
It is wonderful that the Tailwind app makes it easy for you to schedule Pins, but what good is the investment of your time and money if you don’t know what you are getting out of it?
Lucky for us, Tailwind comes with great set of analytics tools that dig deep into your data and give you meaningful reports.
Understanding the Tailwind Board Insights Report
The “Board Insights” report lets you analyze which of your boards are performing well. This is particularly helpful when evaluating the Group Boards that you belong to.
See How Your Pinterest Account Performs Over Time
The Profile Performance Report in Tailwind gives you a snapshot of how your overall Pinterest account is performing over time.
Some Reports are Limited on the Plus Plan
I think my biggest gripe is that some of the Tailwind reports are only available on higher level plans.
I have the Plus plan – which is the one that most bloggers use (you can see their full pricing structure here). On this plan, we miss out on the “Trending Pins” and Heatmaps reports as well as a handful of others.
But, don’t let that stop you.
Recommended Pinterest Resources
- Bluehost WordPress Hosting – get cheap WordPress hosting for as little as $3.95 per month for your first year
- Pinterest Launch Plan Pinterest Course
- Tailwind App – Pinterest Scheduler
- PicMonkey Photo Editor – Take the FREE Trial
- Check out all my favorite blogging tools here.
Use Tailwind Tribes to Connect With Other Pinners
This feature is still being developed and is in the Alpha stage right now.
Two things to note:
- Apparently, Tailwind Tribes are free to join – even if you do not have a paid Tailwind App account.
- This feature is sort of hidden until someone invites you to join a Tailwind Tribe – and then it shows up.
So, you may have to do a little networking to find that first Tribe to join. (This is pretty easy – just put a request out there in one of your Facebook groups.)
What Are Tailwind Tribes?
Basically, someone will start a Tailwind Tribe that centers around a topic.
They will set some rules for the Tribe to follow. (How many pins you can add per day, how many repins from the Tribe you must make, etc.)
The Tribe leader will then invite people to join the Tribe.
Tribe members will add their content to the Tribe and share the content from other Tribe members.
The advantage is that you can quickly find content to schedule and when you add your own content to the Tribe, you know that it has a good chance of being pinned by your Tribe-mates.
And the last feature is (drumroll, please)…
You Can Follow Other Sites Right in the Tailwind App
I don’t see many people writing about this feature too often – but I think it is pretty nifty.
This feature is in Beta and it is called “Find Content”.
Using this feature, you can add the feeds from your favorite bloggers directly into Tailwind.
Then you can visit this section in the Tailwind App and schedule Pins from their sites.
It is sort of like Tribes but it is one way action.
If you know of Pinners that put out reliable content you can add them here and always have something to at the ready to Pin.
How to Use Tailwind to Save You Time on Pinterest
The Tailwind App has a lot of great features but you can get lost in it, just like in Pinterest.
Remember it is supposed to be a tool to save you time.
This is how I use Tailwind on a weekly basis.
Decide How Many Times Per Day You Want to Pin
This is a one time only step, really.
Determine the number of times per day that you want to pin and set up your posting schedule in Tailwind.
Decide How Many of Your Own Posts You Want to Pin Daily
Figure out how many of your own Pins (from your own website) that you want to Pin daily.
For example, let’s say that you want to pin 30 times per day in total. Of these 30 Pins, perhaps you want 10 of them to be your own content.
I don’t know what the ideal ratio is – there are lots of theories out there.
Just make a decision on what is right for you and commit to it. Actually, I think that consistency is more important than quantity.
You can always revisit your strategy after a few months of consistent effort and evaluate what is working.
Schedule Your Own Pins for the Week
Once a week, schedule out your own Pins in Tailwind. Space them out how you like and leave open slots where you want to post other people’s content.
Schedule Other Content
Then fill the open slots with other content. You can grab this content from your Pinterest Smart Feed, your Tribes, the Pinners that you follow, and from articles that you actually read on the web.
You are done with Pinterest for the week.
Of course, this doesn’t mean that you can’t “free pin”. I love to live pin interesting things all week long – but I know at a minimum, that Tailwind is taking care of posting daily for me.
Unfortunately, I find the TailwindApp pricing to be a bit straightforward and confusing at the same time.
The only choice for most bloggers will be the Tailwind Plus plan which runs $9.99 per month at the time of this writing (billed annually).
This includes unlimited pins (on the annual plan) for 1 account and up to two users.
The next level up is the Professional Plan and that runs $799.99 per month. Yikes!
Obviously, the Professional Plan is for larger companies.
The confusion comes in if you factor in Instagram. If you want to use Tailwind for both Pinterest and Instagram.
More Pinterest and Tailwind Guidance
Kate Ahl of Simple Pin Media is the guru of Pinterest and this course has helped me quite a bit.
How Do You Schedule Pinterest?
What apps do you use to schedule out your Pins?
Which features do you like and what do you find frustrating?
Share your thoughts in the comments below.
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