The word on the web these days is “quality content”.
Write it and the traffic will come.
That sounds great – but the pressure of those two words is enough to make a blogger quit.
How can anyone create high quality, well researched, interesting articles day in and day out?
Bestselling authors often publish one book a year – yet bloggers that are struggling to build their brand are putting pressure on themselves to create valuable content Every. Single. Day.
Impossible? Maybe or maybe not.
Characteristics of Quality Content
When I think of the term “quality content” – visions of term papers, encyclopedias, or factual instructions enter my mind.
At a basic level most people would agree that this type of content should have the following characteristics:
If you were writing a dissertation accuracy would be further proven with footnotes (references to the original research). You would probably include lots of support for the position that you are taking in the paper. It could go on and on and on.
In an effort to meet the helpfulness criteria bloggers will often take the same approach to writing an article for the web.
They will research the article, they will create lots of graphics and other related media and they will present their findings to us by writing a lengthy albeit very helpful blog post.
Such detailed articles not only take up the time of the writer but also of the reader.
As both a writer and a reader, I know that I don’t have enough time in the day to create or to consume lengthy articles even if they contain well thought out information.
Quality Content in Less Time
Time is your most valuable commodity. (more tips on time management here)
If blogging takes up too much of your time – you will quit.
If reading other blogs takes up too much of your time – you will stop.
Create A Series
To make it doable, break that amazing article down into more manageable pieces.
Instead of one article, write several about different aspects of the same topic. In effect, you will be creating a series.
This series of related articles will be much easier for you to write and also will require less time for your reader to digest. If your reader wants to read more, they will come back for the next article in your series. If you then offer the series in an auto responder, people will sign up for your newsletter to get that information. Down the road, maybe you can springboard it into a ebook. There are many possibilities.
Chris Brogan wrote about this a few years ago in a short and sweet article that illustrates my point exactly.
Link Out To Related Information
If someone else has already written a well researched article on your topic offer your opinion in your blog post and link out to the article with the supporting research. You will be communicating your ideas to your reader and be giving them the option to read more should they choose to do so.
I can hear what you are saying – “but then I will be sending them away from my site!”
Yes, you will. But believe it or not, there are benefits to that (as long as you are linking out to reputable sites).
Search engines will see that you are trying to help your readers and will look upon your site favorably. Also, you will hopefully gain some appreciation from the blogger that you are linking to.
Lisa from 2CreateAWebsite.com links out to many resources in this article. As a result, as a reader – I discovered some great new sites. And just because I left her site to visit another does not mean that I won’t go back. Just the opposite – I will return to learn about new and helpful resources.
Create a Blogging Schedule
Quality and quantity are two different things.
Those long, well researched articles are often quite helpful to the reader. If that is the type of content that you want to create then keep in mind that you don’t have to write an amazing piece of literature every day.
Publish an article on regular basis according to a schedule that works for you. One, two, or three times a week is fine.
Fresh content keeps both the reader and the search engines coming back. If you publish regularly (say every Monday, for example) then they will know when to check back for a new article.
Joel Friedlander offers a nice discussion of different posting schedules in this article on The Book Designer Blog.
Mix It Up
A hybrid approach can work too.
Write one or two lengthy blog posts per week and write shorter pieces in between.
Keep On Blogging
The important thing is to keep up with the blogging. You want your blog to look alive.
Presenting your readers with new tidbits of information regularly is important.
It doesn’t have to be earth shattering but it should be your own unique take on the issue.
Some people argue that for search engines longer articles are better. In fact, in the recent past Google has penalized websites for short articles and flimsy content.
Neil Patel at QuickSprout discusses criteria for the ideal blog post length here.
My personal take is this: a short, original, accurate, and helpful article is better than no article.
What are your thoughts?
Disclosure: This post contains affiliate links which means that if you click a link in this article and purchase something, I may make a small commission at NO cost to you.