Your email signature is an afterthought.
You spend your energy crafting the perfect email – either you’re reaching out – or the one replying.
Your information is good, your response is helpful.
Then you end it with a
your name here
And hit send.
Every single email that you send is an opportunity to give people information about you and your business.
Every. Single. One.
But They Already Know Me
Yeah – some of the people that you email already know who you are.
So do me a favor. Right now – at this very moment – tell me how I can reach your neighbor two houses down by phone. Or maybe your aunt or cousin.
Do you know their phone number by heart?
After all – you already know them – don’t you?
The point that I am trying to make is that even though people whom you email already know you – they probably don’t know how to reach you.
Nobody remembers phone numbers anymore.
And some people are not as good as others about saving contacts into their phones.
So when you email someone who might want to get in touch with you right then and there – it’s a great idea to make it easy for them by including your contact info in your email signature.
You are doing them a favor.
Why Stop There?
If you include your phone number – it’s a first step.
But there is so much more you can do.
The space at the end of your email can be used to communicate a ton of other information about your business.
10 Things that You Should Include In Your Email Signature
- Your full name
- Your title
- The name of your business
- Your phone number
- Your email address
- Your website
- Your tagline
- Links to your social media profiles
- A subscribe link to your newsletter
- Information on current events in your business
Stop Feeling Funny
It is pretty easy to add this info to your business emails – because these contacts expect to see information about your business.
But when it comes to personal emails most of us err on the side of politeness.
We kind of feel funny sending out information about our business in personal emails.
It’s a Catch 22 because new entrepreneurs often don’t have so many business contacts and they are sending lots of personal emails.
So put yourself in someone else’s shoes for a second.
If a friend of yours (whom you haven’t spoken to in awhile) was starting a business, would you be offended if they put an email signature with business info at the end of their message?
I know I wouldn’t.
I find it interesting to see what old friends are doing. And more than likely, if I know and like this friend – and I happen to need whatever service they are providing – I would be very likely to call on them. Or better yet, refer them to someone that I know who might need their services.
Yes. There Are Exceptions
Using your judgment is essential.
Usually I do not add my business signature in emails that I send for volunteer work that I do or in places where it might be tacky to do so.
Don’t Set It and Forget It
Many email programs allow you to create an email signature that is added automatically to the bottom of every one of your emails.
Be sure to revisit and revise this from time to time.
The information can become outdated or may not accurately reflect your business as it evolves.
What’s In Your Email Signature?
So, today – take a good look at your email signature on both your computer and your mobile devices. How can you improve what you see?
And let me know how you feel about adding a business sig to a personal email.
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