One of the best blogging courses that I have taken is Email on Autopilot by Matt Molen.
You always hear that “the money is in the list” – and most blogging gurus recommend starting with email from day one.
However, as a blogger, one of my biggest struggles is communicating with my email list.
I'm often at a loss as to what to write about in my emails, how to resonate with my subscribers, and how to sell and stay authentic at the same time.
So, I purchased Matt Molen's Email on AutoPilot course in the hopes that it could steer me in the right direction.
After following Matt's advice in the course, I have been more than satisfied with my results – so I thought I would share a little review.
Take the CHORE Out of Writing Emails with a Forever Series
When I started Email on AutoPilot I had a cold list of almost 1000.
I would write an email every now and then, but my heart wasn't in it.
The people on my list landed there from so many different avenues.
Some were friends or acquaintances of mine, some signed up for a “newsletter”, and some joined to get one of a multitude of free downloads on different topics that I had offered at different points in time.
I honestly, had no idea what they were interested in and what to say to them.
So, I didn't.
The thing that pulled me in to the Email on AutoPilot course was the AUTOPILOT part of it.
Was there really a way that I could communicate with my list in a way that feels natural?
I'll jump to the chase and tell you that the answer is Yes!
Yes – you can send out an email automation or sequence that is evergreen in nature, meaning that it is always relevant.
And – yes, you can also communicate with your list on more timely topics in one-off type emails without annoying them.
In this course, Matt not only explains the mechanics of making it happen – but he also guides you as to what CONTENT you should include.
His process makes the writing part really easy and not so much of a chore.
Creating an Opt In Freebie that Will Attract Your Audience
Part of the problem that I had in growing my list, is that I wanted to please everyone under the sun.
So, I would offer all kinds of different downloads.
By doing this I was setting myself up to fail.
In Email on AutoPilot, I learned that I needed to offer something that offered value to the people that were interested in what I have to say.
It's a twist on thinking.
But when you know that your audience came to you for a specific reason, it is a whole lot easier to write content that helps them.
Matt has a whole section in this course that walks you through the process of creating that valuable “hook”.
Sending Timely Information
Setting your emails on autopilot definitely makes writing your newsletter so much easier.
But you can't rely on that alone.
Often there is something that is time sensitive that you need to tell your subscribers about.
How do you coordinate this with your forever email series?
You guessed it, Matt has a section on this in the course as well.
Segmenting Your List
One powerful tool that email marketers use are segments.
The more you learn about each person in your audience, the easier it is to send out email that relevant to their interests.
And the more targeted your emails are the more likely it is that they will be opened and read.
Matt includes a section on tags, segments, and automations using ConvertKit.
Do You Need to Use ConvertKit?
What if you don't use ConvertKit? Will the course still be worth it?
Let me start by saying that I personally use an email service called Mailerlite, and I love it.
However, I have used ConvertKit in the past, so I am very familiar with their interface and terminology.
That being said, I was able to use all the concepts in this course and put them into practice using Mailerlite.
If you are brand new to email marketing and don't yet have a service, then it might be a good idea to sign up for ConvertKit (there is a free plan) and use it to learn the concepts in the course.
If you already are using an email service, then you will want to make sure they offer tools for automated sequences and audience segmenting before you sign up for the course.
You can always reach out to Matt and ask about this.
The primary reason that I signed up for this course was because I hated sending emails but I knew that it was something that I needed to do.
It was either give up or find a way to make it easier for me.
Email on AutoPilot has given me a process that I can work with. I no longer procrastinate on writing to my list – so that is huge.
When I started this course, I decided to delete all of my subscribers and start from scratch.
In my first month I gained 60 subscribers.
This is not a huge figure, I know – but I think it is a great number for the amount of effort that I put in.
If you work it hard, I think you will see much more growth.
For me, slow and steady is the only way that works given the time that I have available.
I should mention that my open rates are between 40 to 50 percent, which is really high.
Also I have only had two unsubscribes in the first 2 months.
So, I think this strategy is working well for me.
Do You Want to Grow Your Email List?
If you, too, struggle with email marketing – I suggest that you take a look at this Email on AutoPilot.
I think it really does make the process easier by teaching you how to create a forever series as well as send timely emails without annoying your subscribers.