I’m pretty jealous of people that have an existing business – because they already know their topic.
If you are a real estate agent – you blog about your town and the homes in it. If you are a health coach – you blog about healthy living.
But if you are starting a blog as a first step to a business, the waters become a bit more muddy.
The thing to keep in mind is that ultimately, the topic that you choose to blog about should:
- be broad enough to allow you flexibility in what you write
- attract a targeted audience
- be monetizable
Finding Your Niche
A topic for your blog is referred to as a niche.
Standard blogging advice is the narrower your niche, the better.
When your niche is laser focused, both your readers and the search engines will figure out what your site is about very quickly.
You will start to be known as an expert in your field.
So, let’s say you blog about a very narrow topic – say, lilacs (I love lilacs by the way).
You might have articles along these lines:
- how to grow lilacs
- where to buy lilacs
- the best soil for lilacs
- the best fertilizer for lilacs
- and so on and so forth
The downside to having a tight niche is that you may run out of things to write about.
As far as lilacs go, I can see a scenario where you have nothing more to say. So as far as blogging goes, maybe lilacs is too tight of a niche.
Perhaps perennial flowers or springtime gardens may be a better topic for a blog.
Having a Theme vs a Topic for Your Blog
Sometimes, especially in the case of lifestyle blogs, people want to write about a variety of blog topics.
I find that this type of blog is really hard to get off the ground. Mostly because the search engines and your readers can become confused about your message.
If you do choose to have a multi topic blog (like I do) it is best to have an underlying theme that can tie your articles together.
Mine is practical blogging tips and solutions for bloggers – both in business and at home.
I have seen themes based around frugal living, southern living, luxury lifestyles, etc.
A good way to explore different themes is to look at magazines.
Sports Illustrated brings you info on all sports, Time brings you the news, Money Magazine is … well you catch my drift. But within these magazines you will see lots of different topics that tie into the main theme.
The thing about magazine style themes is that you need to put up a lot of content to make it work.
Have a Pool of Eager Readers
Whatever niche or blog topics you choose to write about – it is important that you have a pool of eager readers.
If you blog about your big toe – you may not attract much traffic to your site.
But if you blog about lilacs – you will certainly get a bunch of passersby that want to learn more about how to grow these flowers in their garden.
Remember that you cannot monetize a blog without traffic, so you want to pick a topic that appeals to a targeted group of people.
Monetizing Your Content
A blog certainly can be a hobby. But given the amount of time and energy that goes into creating content, it is nice to get something back for your effort.
If you are blogging for or as your business, then making money is an integral part of your long-term plan.
When you think about how to choose your blog topics, the availability of monetization opportunities is an important piece.
- Affiliate marketing
- Creating products
- Offering services
- and more.
Before you even start writing, you should plan how you want to monetize your topic.
Again, if you blog about your big toe – I don’t think there is much opportunity for making money there.
But let’s say you go with lilacs.
There are many advertisers in the gardening niche that will want their ads in front of your audience.
There are affiliate programs with mail order garden centers that you can join.
You could write an ebook about growing lilacs. And if you have a local gardening business your could offer your services.
Selecting the Right Niche is Difficult
As you can see choosing a niche for your blog is not a decision to be taken lightly.
While a tight niche is good, it should allow you enough room to create lots of content. It should appeal to a targeted audience and should also be monetizable.
But don’t forget – no matter what topic you choose, it is always more fun if you are passionate about the subject matter.
And no matter what, stay away from this bad blogging advice because it will make you doubt yourself and you certainly don’t want to get in your own way.
What Blog Topics Do You Write About?
Introduce yourself in the comments below and tell us what your blog is about.
How is that niche working out for you? Is it difficult to build traffic?
Is your niche broad enough or is it too narrow?
I would love to hear your stories!
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