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Should You Start More Than One Blog?

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Sometimes it is hard to keep your blog focused on one niche. You probably have a lot of different interests that you would like to blog about. So eventually you will face an internal dilemma – should you start more than one blog?

Should you have more than one blog?

As a blogger that has been there and done that – meaning I have started and given up on having multiple blogs, this is my experience.

In an ideal world – people would have one blog that is focused on one topic.

As a business idea, this makes sense.

The more that you write about a single topic, the more you are seen as an expert on the subject.

You wouldn't ask your accountant to fix a leaky sink in your house, would you?

You go to your accountant to do your taxes and you use a plumber to fix the pipes.

It's clear cut.

But the blogging world is different.

You are a single blogger, with lots of interests, and limited time.

So, should you:

  • start more than one blog to cover each of your interests,
  • have one blog that covers ALL of your interests, or
  • pick a lane, so to speak?

There isn't a right answer but there is lots to consider.

Let's begin by looking at your motivations.

The Reason Why You WANT More Than One Blog

I know the answer to this because I am right there with you.

You want to start more than one blog because you want to make money blogging and each niche has different opportunities.

I'm just telling it like it is.

You can try to deny it – but if you are spending hours at your computer writing for multiple blogs you are probably doing it for more than just fun.

Tried and true advice states that the tighter your niche (assuming there is enough demand, of course), the more successful your blog.

So, if you blog about biking and dessert recipes – it makes sense to have 2 completely different blogs.

On your biking blog you will show ads and affiliate banners for biking related products.

You will even have a clear cut scope on what to blog about, as this article from the CoSchedule Blog points out:

By knowing the specific topic you are writing about, you actually have more tools available to help get you out of an idea rut.

People will come to your site who want to know more about biking and click your links, buy your products etc.

They are already warmed up.

Your blog will also be primed for sponsored content for biking related brands.

Cha-ching! You make money blogging about biking.

But the dessert recipes have a whole different audience.

These folks might be interested in learning about different baking tools that you are an affiliate for.

Maybe you even have an e-cookbook that they might want to buy.

If you posted those dessert recipes on your biking blog people would get confused.

Your sales would not convert so well because only a small percentage of bikers might be interested in desserts.

UNLESS ….

Your recipes were for homemade granola bars that you could take on long bike rides.

Aha! Your biking audience might just be interested in that type of recipe. (but that is the topic for another post.)

The Reason Why You DON'T Want to Start More Than One Blog

From a business standpoint, it is clear that two blogs make sense if you write about different topics.

Your audience won't get confused.

Neither will the search engines or your social media audience.

Everyone will understand what you are all about.

So – yes! You should start more than one blog.

But not so fast …

When you start thinking about it – you don't really want 2 blogs because it is a ton of work.

Two blogs means you that need two separate WordPress installations and possibly even two WordPress hosting accounts and WordPress Themes

What about premium plugins?

Can you install those on two sites or do you need to buy another license?

And the sheer mountain of social media profiles is mind boggling.

Where will you find the time to manage all of it?

If you have a team or a VA maybe you can pull it off – but it is difficult all by your self.

Wouldn't it be better to just focus all your time on one blog and one topic and do it well?

What About Including Multiple Topics on One Blog?

That is the path that I chose with this blog – multiple topics on one blog.

But I am not sure that it is the right choice – and it is certainly not an easy path either.

When you – as the blogger – are confused about what you offer – how will you make it clear to your audience?

On my this blog I write blogging tips, organizing tips, and recipes.

Lots of bloggers go the multiple topics route – yet I stumble.

The Secret to Making a Multi-Niche Blog Work

In Elite Blog Academy – one of the best blogging courses that I have taken – we are taught to create a custom avatar in detail.

You can think of this as your ideal customer.

There is going to be a cross section of people that are interested in exactly what you write about.

Recently I polled my email list to see what types of content they were interested in.

Since I write about organizing tips and blogging tips – I was having a difficult time deciding on what type of content to create.

Of the people that replied, one third were interested in blogging only, one third in organizing, and one third in both.

Given that I write about both topics – my ideal audience could be the people that want information about both.

You Can Speak to BOTH Audiences via Email

It is also important to remember that your blog is a separate entity from your email list.

If you can segment your email list accurately – you can different email updates to different groups of people.

I can send my blogging tips to people that want blogging info etc.

This may seem like a lot of work – but if you have more than one blog – you would have to send out multiple newsletters anyway.

Should You Have Multiple Blogs?

If you are thinking of starting multiple blogs, you should consider these 2 most important factors:

  • your time and
  • your money.

For New Bloggers

My thoughts are this – if you are brand new to blogging, first understand what it takes to start a blog.

Then start only one blog on one topic.

Keep it simple.

Establish yourself as an expert and work it hard.

Once you gain traction with your 1st blog you can consider whether to expand the scope of your first blog or start a second blog.

You can check out our Blogging for Beginners FAQ's here.

For Established Bloggers

However, if you already have a blog, your options are different.

You can either

  • scale back your topics,
  • create a custom avatar that interested in everything that you write about,
  • or start a second blog and split up your audience.

Finally, and I am going to be harsh here, if you are not experiencing success with a very broad niche ask yourself this:

Is your lack of success due to your overly broad niche or because you aren't working hard enough on your blog?

If your process is the problem, it's not going to work for you on multiple blogs either.

Happy Blogging!

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Susan Velez

Friday 6th of April 2018

Hey Neena,

I have started several blogs in the past and when I didn't see the results fast enough, I would quit that blog and start another one.

It's so easy to start a blog, but harder to stick with a blog when you're not seeing the results you want.

I started my blog about 15 months ago and now that I know how much hard work goes into growing a blog, there's no way that I could start a second blog.

Although, I have thought about it. Like you said we always have lots of ideas that we want to pursue.

I will eventually start a second blog, but not until I get this one off the ground. There's absolutely no way that I could devote my time wisely to grow two blogs.

I won't make the same mistakes that I made in the past. This time around I know what I want and I am working hard to get there. This means that I only have time for one blog :)

Thanks for sharing this with us, hope you're doing well. I'll be sure to pass this along to help others who are thinking about starting a blog.

Have a wonderful weekend :)

Susan

Neena Nandagopal

Saturday 7th of April 2018

Hi Susan,

I hear you - the amount of work that goes into blogging is anything but "passive".

Yet, I still get tempted to start that second site.

Another barrier for me is now premium plugins. There are several that I use and they are only good for one site - so I would need to buy a second license.

All the more reason to stick with one blog. Hopefully I will follow my own advice. ;-)

Ash

Sunday 4th of March 2018

Hey Neena,

It makes sense to just work on one blog, and I can see you are doing an awesome job already -- including monetizing your efforts. Whatever people think or say, you got to do what you got to do, right?

Ash

Neena Nandagopal

Monday 5th of March 2018

Hi Ash, You got it! Do what you gotta do. Sometimes I worry so much about what other people will think that I don't make any progress at all. Funny that actually they are probably not thinking anything - about me at least. Sometimes we just have to get out of our own way and do what works for us. If it's one blog - then one blog it is!

Ash

Sunday 25th of February 2018

Hey Neena,

Having two blogs or more makes sense when you have more businesses than one. Or, if it's just about blogs (as in publications), we can more than one when we are writing about two different topics altogether.

I now have three different blogs (each for a specific business) and I can already see how overwhelming that is. As if one blog wasn't enough (with all the writing, hustle, and the work that goes into it), I am now multiplying my own workload by 3 times.

Ash

Neena Nandagopal

Sunday 25th of February 2018

Hi Ash, Three blogs is certainly a lot of work! Once upon a time, I had quite a few different sites but it was too much to maintain for me, so I have consolidated everything into this blog for now. It goes against traditional advice, I know. But it is all I can handle right now. :-)

Mitch Mitchell

Saturday 24th of February 2018

I'm certainly the wrong... or right... person to talk and read about this topic. I have 5 blogs; I'm a masochist for sure. lol Each one of them has a different niche, which is the good part, but a couple of them could have an article on more than one of the blogs. I mainly concentrate on 2 blogs and write on the others when I'm ready to add something new.

Neena Nandagopal

Sunday 25th of February 2018

Hi Mitch, I had no idea that you have a handful of blogs. I kid you not, every single day I tell myself that I should start a new one - and then I talk myself off the brink. I just know that I don't have the time to do it justice - so for now you will see recipes right alongside of blogging tips on this site. ;-)

Bren Pace

Friday 23rd of February 2018

Hey Neena,

Great post! I am the Queen of starting new blogs because I get a hairbrain idea that I want to blog about a different topic that doesn't fall under, blogging or web design. Then, I get bored with it. I did it again not too long ago and once again, bored. I think you share some pretty healthy advice here for those who want to expand their blogging habits.

Thanks!

Neena Nandagopal

Friday 23rd of February 2018

Hi Bren, As my daughter would say - you are my spirit animal. ;-) I have to hold myself back from starting new blogs on a whim. I get a "great" idea and then dive in without thinking it through. Once reality hits, I regret the time I lost. I know some people can do more than one blog and make money that way - but I just can't find enough hours in the day. Have a great weekend!